Google sites garnered the No. 1 spot in the U.S. for explicit core search market in June 2014, with 67.6% market share, followed by Microsoft sites with 19.2%, and Yahoo sites with 9.8%, per comScore. Ask Network accounted for 2.1% of explicit core searches, followed by AOL with 1.3%. Microsoft's sites increased market share by a 0.4 point change.
Datapop has put together the Search & Social Commerce Index (SSCI), created with Kenshoo, to help brands and retailers better benchmark how they merchandise. The report includes details on the share of brand and retailer products posted to social, how retailers and brands represent their top products in social, how to create engaging social shopping posts, and planning a social commerce strategy.
Regulators with European Union regulators meet with search engine companies next week to discuss how they should enforce the recent "right to be forgotten" ruling created in May. Google told the watchdog that it has rejected more than 10% of the received requests to take down information, reports Bloomberg. Search-engine executives will discuss the implementation of rules scheduled to be implemented later this year.
The travel guide book Lonely Planet has launched a search engine as part of its Web site redesign. One of the biggest difference between this search engine and others: significantly more results. Jaunted notes Lonely Plant's search engine returns about 141 results compared with Expedia's 40 for a search on a flight between Denver and Los Angeles. The search results on Lonely Planet lists all individual flight options separately, even if they were the same price. Expedia, by comparison, only shows one option under each price quote.
Discrepancies between clicks and visits isn't uncommon, unfortunately. And there are several reasons why it happens. Shay Sharon walks through ways to overcome many of the disconnects. He also offers ways to "live in peace with those that cannot" be fixed. Sharon runs through eight tips. They range from installing the tag assistant for Chrome, to understanding analytics and publisher data.
Mike King shows us several ways to double check on whether the content marketers post has the potential to make an impact with readers. He provides key performance indicators to determine whether the content has the means to return profits based on in investments marketers put into the project.
Kenshoo has released a white paper detailing the changes in Google's product listing ads through Google Shopping campaigns. The white paper steps through the features in Google Shopping campaigns and advises advertisers on things they should consider when planning campaigns. It runs through product inventory visible in AdWords, custom labels, product groups, inventory filters, priority settings and more. The white paper also provides a transition checklist.
Microsoft is giving Europeans the right to be forgotten. The company posted a four-part online form for those requesting the removal of search links from Bing under a recent "right-to-be-forgotten" ruling by Europe's court. The move follows similar action taken by Google in May. Yahoo has yet to provide a similar form. Microsoft doesn't guarantee removal of the content, but said this is the easiest way to consider requests.
Think of the role as a corporate historian or chief storyteller, per Patti Sanchez. One who takes the folklore and observes, analyses, documents and captures the true meaning of the company and its products. That information gets shared with customers, partners, influencers and employees. Sanchez defines the word folklore as the common language that creates shared meaning. One who turns language into stories and stories into the needs of consumers. Sanchez tells us why it should become a new corporate marketing title.
It's about time search engine optimization experts stop marketing themselves as "manipulators," per Jim Hedger. He tells us how the online advertising industry would falter with optimizing sites and content, and why SEO professionals continues to live in the mystical myth, rather than reality. "It's a myth that needs to be buried for a better definition of SEO to emerge," he writes. Optimization drives the majority of refereed traffic. SEO professionals need to step-up and "slay" the myth.