The complexities of paid search can put even the most seasoned marketers in a tailspin. It's easy to make mistakes based off common misconceptions, but it's not always easy to fix them. It means analyzing how people interact with Google and other search engines. Moz shares a NetBooster study based on top search query data in the United Kingdom. The analysis provides insights into the how click-through rates in organic search have evolved and how marketers can maximize the traffic from existing ranking to improve campaigns.

Research determines the ads consumers see, the scents and sounds encountered in stores, and the ways a salesperson might casually touch the arm of a consumer. Campaigns are one part high tech, one part research, and another part magic. It's all to entice consumers to spend more. There's an art to getting consumers to spend money. Susie Poppick tells us what this means.

Google is getting serious about serving the enterprise market, but it will need to compete against Microsoft. The company plans to give more commission to some outside firms to sell its software for the workplace and enterprises. Former Cisco Systems executive Murali Sitaram, who joined Google in 2014 as head of global partnership strategy and alliances, will oversee the change, reports The Wall Street Journal, citing people familiar with the matter. In 2010, Google hired Amit Singh from Oracle as head of Google for Work, which focuses on the enterprise, a market execs from Cisco and Oracle are very familiar …

Since Steve Jobs died in 2011 from pancreatic cancer, the former Apple founder has won 141 patents, and 458 patented inventions and designs credited to Jobs have been approved since he died. Not all granted patents belonged solely to him. Other names appear on them too. Jobs shares credit for what Apple’s more than 80,000 employees did, which some argue "fed into his legend as a one-in-a-lifetime visionary," reports MIT Technology Review.

Barnes & Noble announced Thursday that it's buying Microsoft's stake in Nook Media for $62.4 million in cash and 2.7 million shares, valued at about $52.8 million. The companies have also agreed to terminate their commercial agreement. In 2012, Microsoft invested $300 million in Nook Media for a 17.6% stake. Seeking Alpha reports the company is taking an approximate $185 million loss on its investment.

Google has embarked on a new initiative to make products for kids. Next year the company plans to create specific versions of its most popular products for kids 12 and younger. Search, YouTube and Chrome are high on the list of firsts. Pavni Diwanji, vice president of engineering, will lead the charge for the new initiative. USA Today reported that the company is working on ways to allow parents to oversee the services their children use, including limiting the time spent with them.

Techaeris has published what it believes is a patent for the next version of Google Glass. The patent reported Tuesday details a new design featuring the same metal band that wraps around the brow, with a shiny crystal of glass projecting the virtual world into the wearer's cornea. The entire display and camera unit has moved from the right side of your head to the left, one of the biggest changes in the design.

Digital Marketing Agency Vizion Interactive announced Wednesday the acquisition of assets from FMB Media, a paid-search agency, and the addition of David Szetela to its executive team. Prior to founding FMB Media in 2013, Szetela founded Clix Marketing. He has written two books about paid-search advertising and hosted the program "PPC Rockstars" on WebmasterRadio.FM for many years.

Gorden Choi analyzes data from two of China's most popular search engines: Baidu and 360. He looks at mobile phone searches on the iPhone, identifying Zhejiang Province as the most popular region, followed by Guangdong Province and Beijing. In the second half of 2014, iPhone 6s and iPhone 6 Plus were the most relevant searches for iPhone. Interestingly, other searches related to Apple's iPhone include Hong Kong, a place that local Chinese consumers go to buy the phone. He also identifies that searches on Baidu show products and services related to the search engine are popular. Choi explains.

An act signed into law by George Washington has become the basis for Federal prosecutors to force companies to decrypt information on digital gadgets. The All Writs Act -- enacted in 1789 as part of the Judiciary Act, and later revised in the Twentieth century -- gives courts the right to "issue all writs necessary or appropriate in aid of their respective jurisdictions and agreeable to the usages and principles of law," per The Register. One case occurred in New York and the other in California. Iain Thomson explains.