Google spent $16.8 million to have near-weekly meetings at the White House, per The Wall Street Journal. The new report highlights the relationship Google has with the United States government. In fact, Google employees have visited the White House 230 times since President Obama took office -- for an average of roughly once a week. For comparison’s sake, Comcast employees have met at the White House 20 times since Obama's inauguration.
Will color, font size, and image in ads change based on demographic, audience segment, and psychographics? Adapting context in which an ad is shown makes sense, but does programmatic creativity play a role -- and would it boost the effectiveness of the ad? How do you define "programmatic creativity"? Drew Myers muses on whether programmatic can play a role in the creativity of ads.
Israel's Deeplink.me, a startup that develops services based on mobile technology, has launched AppWords -- a mobile search and ad platform that uses keywords to trigger relevant content between one app and another. The company will make AppWords available for integration through a software developer kit. App developers will have an option to add deep links to their apps, which will link out to other apps at appropriate places.
A new estimate from eMarketer estimates the U.S. market for mobile ads at $1.67 billion in 2014, but revenue continues its rapid growth. In fact, the firm estimates revenue will grow 80% this year to $3 billion in the U.S. App install ads are not the only thing driving mobile ad revenue growth, only accounting for 10.4% of U.S. mobile advertising.
Joe Castro points to stats and potential benchmarks for healthcare marketers to compare against their own paid advertising performance. All data points in the report are from U.S. health systems and hospitals that conducted Google AdWords advertising in 2014. This provides a guide to average spend, overall click-through rates, and more.
Marketers must pay attention to what content works well. Companies that make the investment can produce results. Jeff Sauer details how Google Analytics content groupings and dimensions can be used to improve and inform content strategies. He explains how marketers gain a view of the data with little effort by grouping content based on common topics, configuring the groupings in Google Analytics, using code to define content groupings, define segments, and more.
Google detected unauthorized digital certificates had been issued for several of its domains by MCS Holdings, a Cairo-based networking and security company, per Adam Langley. The Google security engineer wrote in a blog post that the Egyptian company issued digital certificates that intercept data traffic to its services. Mozilla also experienced similar issues.
Consumers will find productivity and collaboration apps on the home screen of some devices running Google's Android mobile operating system starting later this year. The apps include Skype and others like its OneDrive Internet-storage service and OneNote writing program, alongside Word, Excel and PowerPoint. New partnerships with Dell and an extended partnership with Samsung, along with other deals, will bring Windows into business and consumer versions of the apps, giving companies the option of purchasing bundles that allow the software to be used across a variety of platforms.
Google plans to open the application program interface (API) for its personal assistant Google Now to developers, allowing third-party companies to create interactive cards for the app. Leo Sun compares it to Apple Siri and Microsoft Cortana. He outlines the benefits and drawbacks, and how he believes the $19 trillion-dollar industry could kill the Internet.
Chinese Internet giant Tencent and luxury car dealership China Harmony Auto will work with manufacturing facility Foxconn to develop and build smart electric cars. All three companies are together establishing a special team for the project. Foxconn also manufacturers Apple products. Only time will tell if the Cupertino, Calif., company will also get involved.