Bing has been running a lot of tests lately. This one showcases the company's official home page title tag within the ad copy, which in this case includes both the URL and a description, as Jennifer Slegg describes. She posts a few screenshots along with an explanation that explains it is identical to the title tag on the company’s landing page. 

Yahoo CEO Marissa Mayer will continue to invest in search, which will give the company autonomy and control over a critical piece of its business. The sentiment expressed during the company's earnings call earlier this week led it to form several partnerships during the second quarter -- namely the one with Mozilla's Firefox browser -- helping to boost its share of search traffic to 12.7%, up from 10.2%.  

Havas Media Netherlands, part of the worldwide Havas Media agency, has become the first local office of a global agency partner to become an Authorized Searchmetrics Partner. The agreement builds on an existing global partnership between the two companies.  

YP kicked off a search influencer series with Rob Griffin, who recently brought his expertise back to North America, joining Havas Media's U.S. management team as EVP of Futures & Innovation. He spoke about the dynamic changes to watch in search engine marketing, and how multichannel, multi-device consumer searches impact attribution. Here's what Griffin said.

Moz collaborated with HubSpot to discover whether publishing blog posts and content more often or less frequently worked best to drive traffic and interest. The less frequent content was held to a higher standard. The experiments set a benchmark of two typical weeks, and then adjust the publishing volumes on each blog roughly to half the normal cadence for two weeks and double the normal cadence for two weeks. Here's are the results.

Marin Software announced that Catriona Fallon has been appointed executive VP and CFO effective July 27. Fallon joins Marin from Cognizant Technology Solutions, a global, publicly-traded company, where she served as Vice President and Chief of Staff for the CFO.

Google Tuesday announced the Cloud Native Computing Foundation with nearly two dozen tech companies, including AT&T, Box, Cisco, the Cloud Foundry Foundation, CoreOS, Docker, eBay, Goldman Sachs, IBM, Intel, Joyent, Mesosphere, Red Hat, Twitter, and VMware.

Windows 10, which integrates Microsoft Bing's technology stack, will offer Native OneDrive integration, dedicated Xbox Video and Music apps. Skype, Bing Maps, and Health & Fitness apps are all pre-installed by default, according to PC World. Cortana, Microsoft's personal assistant, was built from the ground up to get people to use Bing. Sometimes the user isn't aware they are searching on Bing. More interestingly, the results search the Internet with Bing to mix Web and Windows Store results with locally stored files. 

Homejoy will cease operations at the end of the month, and Google has already swooped in to hire the technical team that built the company's home services scheduling platform. Google wants to build out technology that matches consumers with local professionals.

Alibaba Group and Unilever China have announced a partnership that will enable Unilever to reach customers across China. The collaboration includes cross-border e-commerce, and Big Data tools. Unilever opened a store on Alibaba's online marketplace Tmall in 2011. The updated partnership will allow Unilever to expand its distribution channels to reach rural consumers in China and use data from Alibaba's online marketing unit.