Jacob Fairclough names off four of the most common keyword mistakes and gives marketers feedback on how not to avoid them. Leaving keywords running in campaigns for too long can have marketers spending too much of their budgets without the campaign meeting performance goals. Fairclough explains.

Dave Davies steps through how marketers can use local search advances and principles to their advantage. Ranking will require proximity, relevance, and prominence, he writes. Here's how.

Kevin Lee spoke to search experts about a variety of Grey Hat SEO tactics, which are often difficult to distinguish from the Black Hat SEO tactics that can get sites banned from indexing in Google and Bing search results. Here's what they had to say.

Rand Fishkin suggests when marketers should disallow search engines in their robots.txt files, and the tools they might want to use for four common situations SEOs may face. In the video he starts by discussing the ways in which marketers can control robots before moving into the four crawling and indexing problems to solve.

IBM's push into marketing makes some believe Big Blue should spin off its traditional businesses in software and consulting. Of course, research analyst Jay Wei focuses on what's best for investors. He doesn't believe the company should run a traditional software service alongside its new endeavor of building out cloud services and analysts. While the two are different, companies need to slowly make that transition and continually need support. What do you think?

Google began sponsoring the OpenStack Foundation, the two companies announced Thursday. Although Google informally collaborated with the OpenStack Foundation in the past, two trends fueled the decision to become an official sponsor. The corporate level sponsorship includes a $25,000-per-year commitment.

Marin Software reported an earnings surprise of 10.71% when the company last reported for the quarter ending on May 31, 2015, and some question whether the company can keep up with analysts expectations.

Dave Rocco has published a list of do nots  when it comes to managing and running paid search campaigns. Among them: do not charge separately for paid search management, use billable hours, charge for a percentage of spend. He also tells marketers why.

Apple doesn't own the trademark iWatch, but it's been using the word that so many consumers have associated it with the Apple Watch since rumors emerged, long before the device was official. Now a firm named Probendi is suing. Probendi says it owns the trademark in Europe, Bloomberg reports. Typing "iWatch" into Google’s search engine returns a sponsored search ad for Apple Watch.

Instagram has banned a series of search terms from being used on its site. Among them, #curvy. Huffpo reports an Instagram spokesperson said the #curvy hashtag consistently contained content that violated the site's nudity policies, so it was made unsearchable. Some people think the site has made a big mistake.