Benjamin Spiegel suggests checking tags not once, but several times because one missing or broken tag in a search campaign or Web site page can result in missing data. When it comes to tagging URLs and Web sites correctly most brands fall short. He explains a new approach he's been using with clients to help curtail the problem. Spiegel makes sure to verify the correct tagging, filters and analytics configuration before spending any money. As an agency, he explains, it's not an easy choice because compensation is based on the percentage of media spend, but in the end the agency needs to …

A recent security weakness found in Adobe Flash has Google and Mozilla pulling support for the plugin on browsers. Daily Mail reports the flaw was revealed when a cyberattack on government-sponsored group Hacking Team leaked a series of documents. "It is believed these exploits have been live for at least four years," writes Victoria Woollaston.

Microsoft will soon make Bing Shopping Campaigns the default campaign type for running Product Ads on Bing. The company plans to shudder the traditional way to run product ads this fall. The beta was initially made available in April to participating advertisers.

Google announced an open source Bluetooth Low Energy (BLE) beacon format it calls Eddystone, a standard designed to help developers work with beacons and provide location-based content to smartphones. Google will offer a Nearby API and a Proximity Beacon API to help developers transmit data to devices and monitor beacons.

Kayla Kurtz sheds light on how to make the renewal process as painless as possible whether you're the client or the agency. One thing she suggests not doing is ignoring the renewal deadline. Don't let the day come and go. It's easy to assume everything is going well, but both parties need to check in to make sure expectations haven't changes. Determine what's working and what's not. Kurtz explains.

Google's summer camp program focuses on science lessons. The online camp officially launched Monday.  National Geographic diver Erika Bergman kicked off the first week of the program, which Google calls Ocean Week. Activities include a lesson on buoyancy, and another on building a sonar system.

Map Maker will be reopened for editing in early August. Google shuttered the tool in May after submissions of bad images made it through Google's approval process. Tom Maxwell explains how Map Maker edit submissions will become significantly different than before the shutdown. He explains that most submissions are being reviewed by Google employees, but the responsibility of reviewing and approving or denying the vast majority of edits will be placed on the community at large.

Google has some competition for gigabit Internet access speeds. Comcast's new Gigabit Pro service will cost consumers $300 per month for download speeds roughly 200 times faster than what the average U.S. household gets today. Compared with Google Fiber, it's twice as fast and $170 more per month. Brian Fung explains.

The share of online job searches in Greece directed abroad has more than doubled in the past two weeks, according to a report in the New York Times. The report cites data from Tara Sinclair, the chief economist at Indeed, an online job search engine. Sinclair analyzed numbers on the types of jobs Greek workers have been searching for, day by day, during the past two months.

Google product manager Sri Harsha Somanchi explains that Gmail's spam filter now uses an artificial neural network to detect and block spam, the type that could pass for wanted mail. The company is also deploying its machine learning tech to adapt to individuals' inbox choices, essentially creating custom spam filters in real-time. He explains.