• Bing Adds A 'Learn More' Link For Prescription Searches
    Bing has added an alert to search results for pharmaceuticals with keywords that show an intent to purchase. A "learn more" link takes the person to the landing page for the Center for Safe Internet Pharmacies, a consumer protection group supporting legitimate pharmacies online. The move follows a crackdown from The U.S. Food and Drug Administration (FDA) to search engines urging them to monitor these ads and searches more closely.
  • Bing Rolls With Demographic Targeting
    Bing Ads has introduced a demographic targeting options allowing companies to target their ads based on search results. The company said it will use more demographic data from search and display behavior for the new feature. Kevin Salat explains how to set up the feature under advanced targeting options.
  • Peter Read Leaves Google Ventures
    Peter Read has left Google Ventures European arm, TechCrunch has learned. Google introduced the Euopean company about a year ago. The $100 million fund was charged with investing in the best ideas from the best European entrepreneurs. The remaining general partners include Eze Vidra, Tom Hulme, and Avid Larizadeh.
  • Analyzing The Search Industry
    Forbes looks at the competitive landscape in the digital advertising industry with a focus on search. The analysis pulls in numbers from eMarketer and Forrester Research.
  • Google To Sunset An AdWords API
    Google will sunset the AdWords API v201409 July 28, 2015, after which all v201409 API requests will begin to fail, according to Michael Cloonan, from the AdWords API team. He urges companies to migrate to v201506 and skip v201502 entirely.
  • How Can Brands Identify 'Made In USA' Items In Search Results?
    Consumers are increasingly looking for items made in the United States. Many are willing to pay more for the products. This has been a growing trend for years, but search engines have not jumped in to identify those products in search results. The non-profit group Truth in Advertising inadvertently uncovered through Wal-Mart Stores that some search engines won't return items with an image in a line of text in search results. Wal-Mart Stores says it added badges to product on its site to help customers find products made in America, but some search engines won't return an item with a badge …
  • Costs To Run Data Warehouse Analytics On Google Cloud Platform
    Google analyzes the prices to get several data warehouse platforms up and running. All store large amounts of information that will allow companies to run analytics and reports. The platforms -- Google BigQuery, Amazon Redshift, and an open source query on top of Apache Hadoop -- will all run on the Google Cloud Platform. While the three systems meet Google's basic requirements for storing large amounts of data, run analytics and reports, and run full versions in a public cloud, Peter-Mark Verwoerd walks through the details on prices, including upfront and monthly costs. 
  • SEO Agumented Reality Tips
    Dave Lloyd shares tips for optimizing augmented reality campaigns. He explains how search in an annotated world presents a unique challenge for the SEO practitioner. He says it becomes an exercise in correlating data to search criteria as it's discovered and presented as a relevant search result in a wearable or mobile device. Scroll down through to the end of the post to read his tips.
  • Taking Content Marketing From Search To Facebook
    Creating content also means finding ways to get quality content read by a relevant audience -- a strategy often overlooked by search engine optimization specialist. Alan Coleman tells search marketers how to take that content to Facebook by walking through how to use multiproduct ads.
    1. Google Seen Posting Hybrid PLA, Knowledge Graph Ad
      Jennifer Slegg has spotted what search industry professionals are calling the largest product listing ad and knowledge hybrid graph ever run by Google. Slegg describes it as having a sponsored tag at the top, followed by the product name and the number of stars and reviews the product has. She posted an image.
    « Previous EntriesNext Entries »