Google recently submitted a paper to a workshop organized by the Internet Architecture Board advocating a model where Internet service providers selectively share network state and data from a variety of network resources. The paper, on the surface, details information such as the speed in which data travels during specific times of day, and how companies should tackle data congestion and using application programming interfaces for a variety of tasks.

Mountain View-headquartered Google has its eye on San Jose. The company is in talks to lease two sites in Mountain View -- about 357,000 square feet -- and wants another 150,000 square feet in north San Jose, according to San Jose Mercury News, citing multiple sources familiar with the deals.

Yelp added a pop-up alert warning users that there is a cleanup, meaning reviews, in process for the business. It's serving up for businesses that are having an issue with negative reviews and some businesses that are in the news for other reasons. Jennifer Slegg explains

Bing says it will shutter Link Explorer on Oct. 1. The link analysis tool first launched in June 2012. It relied on special query operators to search the index for link information at query time, but as the size of the Bing index grew and the architecture became faster, the specific information it provides at the time of the query was no longer required, according to Duane Forrester.

Google is targeting webmasters who abuse the reconsideration request process. In the post, Google explains specially about manual actions. Those violating the Google webmaster guidelines, and repeatedly sending spam, could have their sites see harsher penalties and actions. The quality team explains.

Kristi Hines says marketers only using keywords to optimize Web sites for search miss out on ways to gain visibility from target audiences. She shares her thoughts on the best ways to use keywords online and offline.

Forrester Research Principal Analyst Shar VanBoskirk believes marketers still rely on the wrong data to engage with consumers online. Social media messages highlight a change in attitude toward brands that can support search campaigns. Not many marketers think of social data in this way. VanBoskirk explains in this interview with CMO.

Thomas Insel, director of the National Institute of Mental Health, will join Google Life Science at Alphabet to explore how the life sciences team at Google can have an impact on challenges related to understanding, diagnosing, and treating mental illness. 

Check how paid search accounts are set up and what filters are being used when auditing AdWords campaigns. Filters are important for getting a quick view of various metrics, Diane Pease explains. She takes marketers through the process of setting up filters, which she says can improve quality scores, improve bidding, and allow the campaigns to return a higher investment.

Employees at Google are now allowed to donate their vacation time to one another. It's a policy frequently used in the public sector such as fire and police departments, but not so much in the private sector.