Setting up Web site call conversions in less than five minutes begins with a small snippet of code. The practices allows marketers to track the number of calls received from customers who found the business through AdWords paid-search campaigns and then clicked on the Web site and placed a call. The video takes marketers through the process. 

Many search marketers might ask how much Facebook advertising (really) costs. Brett McHale runs through some of the costly mistakes that search marketers might make getting started. He also points out things to avoid while creating Facebook ads, along with best practices that will put campaigns in a better position to optimize costs regardless of the objective.

Facebook has been working with Google to push content and notices to users through Google's Chrome browser. Alerts can inform Facebook users of important posts, but also send notifications driving them back to the social site. Facebook isn't the only platform integrating mobile Web push notifications. Google hopes other browser makers like Opera and Firefox will adopt similar technology. 

Be sure that videos feature human moments in the first few opening moments. Highlight product values. This drives lift of 5% for familiarity and 14% for brand affinity. Tell a clear story. Videos with structure intent can grow purchase intent by 9%. That's according to Twitter, which partnered with Dentsu Aegis Network and Nielsen in May to uncover what kinds of Promoted Video content influence Twitter users at various stages of the purchase funnel. Here's more.

A Russian competition watchdog has ruled that Google violated competition rules and has ordered the company to stop abusing its dominant market position. The outreach was prompted by a recent ruling by the Russian government requiring companies to store data about Russian citizen on Russian soil. The government's goal is to gain greater access to domestic security services and online data, as well as lessen the potential for foreign states, such as the U.S., to gain the same access to the data, according to one report.

Google has hired automotive veteran John Krafcik as CEO for its self-driving car project. Known for his hand in product development, Krafcik's roots include management positions at Ford Motors, and Hyundai Motor America. He also worked at the International Motor Vehicle Program at the Massachusetts Institute of Technology. 

Cyanogen, an open operating system built on Google Android, will integrate Microsoft Cortana as its virtual assistant. Cyanogen CEO Kirt McMaster told Internal Business Times Cortana was coming to the Cyanogen Open OS platform. Cortana, by nature, favors Bing, Microsoft's search engine. 

Microsoft began promoting  its Edge browser using its Bing search engine. Computerworld reports the first part of the promotion appears when Windows 10 users running Edge use Bing to search for "chrome." What follows is a series of statements like "Microsoft recommends" and "Learn why." The same happens when an Edge user searches for Firefox on Bing. 

Rand Fishkin discusses what Google has likely learned from certain user behavior -- specifically queries, click-through rates, and long vs. short clicks. In the video he discusses three things Moz has witnessed when it comes to search engine optimization, and how they can potentially impact rankings.

About 45% of U.S. small business owners said traffic from search engines was important as a source of new business opportunities in August 2015, down 5% from the same month in 2014, according to the Small Business Authority. Earlier this year, Capital One Spark Business polled U.S. small-business owners about the marketing tactics generating the most return on investment. Only 13% chose search engine optimization (SEO), although 18% chose online advertising -- which could include paid search. eMarketer compiled the data, which suggests that small business owners are divided on the importance of search.