Suggested Tiles have begun quietly rolling out. The feature in the Firefox browser aims to show the world that it's possible to serve relevant advertising and content recommendations while respecting users' privacy and giving them control over their data. The ad platform allows marketers to serve targeted ads to Firefox users.

Bing Ads announced Keyword Planner for U.S. accounts Wednesday. Keyword Planner provides keyword and ad group suggestions, and serves up information on average monthly search volume trends, relative competition and suggested bids. Marketers can find new keyword and ad group suggestions based on terms that are relevant to products or services, or through multiplying lists of keywords.

Google announced a strategy Thursday to remove injected ads from its advertising network, including an automated filter in DoubleClick Bid Manager that removes impressions generated by ad injectors before any bid is made. Advertisers don't know their ads are being injected with other content. These injectors are like malware programs that insert new ads, or replace existing ones, in the pages users visit while browsing the Web. 

Ryan Gibson talks to Harman, and Wine Enthusiast, discussing strategies that help the company stand out in a crowded field of competitors. They provide tips on how brands can better understanding how to leverage paid search and product listing ads to target customers by device, geography, behavior, and customer intent.

The Internal Revenue Service denied Yahoo's request for a tax-free spinoff, the company said Tuesday in a filing. Yahoo withdrew its request for a ruling from the IRS on Sept. 2, but said it would continue to work on plans for the spinoff, reports The Wall Street Journal.

Paid search, pay-per-click media -- companies looking to fill an open position for a media specialist probably needs to write a job description to find help. Frederik Hyldig walks through how to write one to find the brightest professionals. He describes the job opportunity as pay per click, so it doesn't limit the applicants qualifications to paid search, but also lumps in Facebook and other social sites that use this type of media. Also know whether this person should work for you in-house or from an agency. Hyldig explains.

Global brands are beginning to see a new business culture emerge as a result of digital advertising and marketing, but few have yet to identify the media required to make the change, according to a report from Brand Learning released Wednesday. Some 35% of senior managers surveyed say the change to digital media at their companies still relies on hobbyists and passionate individuals. They lack the digital specialists to really make a move from offline to online marketing and advertising. In fact, only 4% call their employees genuine "Digital Natives" -- agile and passionate creative marketers who embrace technology.

Matthew Whitehead explains how calculating the overall return on investment -- the total revenue divided by the total spend -- can teach marketers where to spend marketing budgets. He tells us specifically how marginal ROI can provide insights into making paid-search decisions.

Content contributes to search engine optimization and rankings in query results. Moz teamed up with BuzzSumo to analyze the shares and links of more than 1 million articles to analyze the correlation of shares and links, understand the content that gets both, and identify the formats that get relatively more shares or links. Steve Rayson discusses the findings.

What happens when the client just doesn't follow the advice of a hired search engine marketing professional? Doc Sheldon provides a few suggestions to keep the relationship positive. One important fact to note: get over it. It's not about you. It's about the client. There may be unforeseen circumstances and projects pulling the brand marketer in a different direction. Sheldon explains.