Build a responsive site. That's the recommendation from a professional hired to assess the company's option for online growth. But where do you begin? Carson Ward believes if professionals are going to tell people to redesign their Web sites, they better have something more than a bulleted point on a 20-page document. Don't just build a Web site that responds to a screen size, he writes. So Ward put together a lengthy detailed post on a variety of options -- not just responsive -- to improve Web site overall.

Google has been using neural networks to teach algorithms to improve thumbnails generated in YouTube. Weilong Yang and Min-hsuan Tsai from Google's Video Content Analysis team explain what happens when users do not upload custom thumbnails to accompany a YouTube video and how the technology generates the images. 

Neal Mohan moves up to SVP from VP of of display and video advertising. Hiroshi Lockheimer becomes SVP of Android, Chrome OS, and Chromecast operations. Previously, Lockheimer was vice president of Android. And, Phillip Schindler is now the SVP for global sales and operations.

Google announced on its Google Developers Google+ page that App Indexing is now compatible with HTTP deep-link standards for iOS 9, similar to Android. This means that developers can get app content into the search results page on Safari in iOS by adding Universal Links to iOS apps, then integrating with Google's software development kit. With this improvement, Google says it will no longer support new integrations on iOS 7 and iOS 8. Users will start seeing their app content in Safari on iOS at the end of October.

From A to Z, Google now owns the entire alphabet domain name, but why didn't the name go to the registrant Alphabet? The whois record shows that the domain name abcdefghijklmnopqrstuvwxyz.com was created in 1999, and owned by an unknown private entity until recently sold to Google.    

Matt Morgan steps through how to build a user-friendly and attractive Web site that showcases the company's offerings. He tells marketers that gaining a top ranking position in search engines and providing a great visitor experience are the best ways to achieve the highest conversion results. Unique landing pages is one strategy that has been used for years to accomplish these goals but can still be difficult to understand. Morgan explains.

Anthony Coraggio shows marketers how to keep order with a simple activity log for AdWords accounts. It helps to keep track of when and what changes occur. Coraggio suggests tools such as AdWords Changelog, spreadsheets and project management tools. Make sure to track what happened, how it happened, when it happened, and who was involved. It helps to start small, be accountable, and keep a goal in mind.

Google SVP of Search Amit Singhal told attendees at a conference Thursday that the company now sees more than half of its 100 billion monthly searches occur on mobile devices. 

Kevin Lee revisits search engine rank tracking platforms to see what's new, changed and made obsolete. A lot has changed in ranking lately, and one thing he found marketers don't do enough is check Google, Bing, and Yahoo SEO rank correctly. Many marketers don't take into account mobile, app-driven, and local desktop results, all are heavily influenced by geography and also by login status. Lee provides a list of features marketers should look for in any next rank-tracking platform.

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The time spend on mobile devices for nonvoice services continues to slow, according to numbers released by eMarketer Wednesday. Nonvoice time spent on tablets and mobile phones will grow 11.3% in 2015 to 2 hours and 54 minutes. The slowdown began in 2012. In 2016, growth of time spent on mobile will fall into the single digits, with U.S. adults spending an average of 3 hours and 8 minutes per day on mobile devices, excluding voice activities, per the data firm. The data doesn't say whether that includes voice search or voice services on personal assistants.