Brands are made by humans, but those who help us feel an emotion connection to them through marketing messages find the most loyal customers. The difference between marketing that consumers listen to and the marketing easily forgotten or overlooked is the ability to create campaigns in which people can relate. That means humanizing the brand. It will spark a connection between brand and audience, according to Margot da Cunha, who shows us how.
The Christmas greeting displays a big red sled, presents, Mrs. Claus, and evergreen garlands, but rather than live reindeer, the video features Boston Dynamics’ robot dogs with antlers pulling the sleigh. Happy Holidays!
A report shows Wikipedia.org, Amazon, Facebook, YouTube and Yelp, respectively, gained the most visibility in Google's Web search listings as of Dec. 1, 2015. The findings are part of a report published by Peter Meyers showing the top winning and losing Web domains in Google's search results for 2015. Moz tracks about 10,000 keywords daily. As of December 1, 2015, here are the top ten domains that got the most and least exposure across those 10,000 keywords.
Google will offer a password free log-in. This option is about speeding up logins especially for those who always use a mobile device. The user only needs to enter their email address when signing into their Google account. A notification will appear on the phone confirming the sign in from another device, according to TechCrunch. The test was first reported by a Reddit user Rohit Paul, which was then spotted by the blog Android Police.
Alan Coleman steps through a number of services in beta on google.com. He speculates about a potential 100% conversion rate in the search engine results pages and raises the question of Google's role in an increasingly app-centric world. It's a question more search marketers will begin asking in 2016.
Google is building a mobile-messaging service using its artificial intelligence and chatbot technology, according to the Wall Street Journal, citing people familiar with the project. The plan requires Google to integrate chatbots, software programs that answer questions inside a messaging app. Users will have the ability o text friends or a chatbot, which will scour the Web and other sources for information to answer a question.
Google executive Michelle Guthrie made history recently when the Australian Broadcasting Corporation (ABC) chose to replace Mark Scott as its managing director, beginning in April 2016. It is the first time the broadcaster has hired a woman for the position.
Google CEO Sundar Pichai joins students in Delhi to answer their questions about his personal journey, career and Google. During an introduction to the students, the interviewer asks Pichai what it says about India for a tech star to get this much attention. (Skip 19 minutes into the video to see the interview.)
Google's parent company Alphabet is losing $1.5 billion annually on other projects, according to Business Insider,citing research from Pacific Crest. The research states that only Nest, Google Fiber, and Replicant generate revenue, but not profit. Pacific Crest uses a mix of publicly available data and other sources to create its analysis of Alphabet's businesses.
The phishing and malware filtering technology built into Internet Explorer, Edge and Windows has been updated to block Web-based attacks that exploit software vulnerabilities that infect computers. Microsoft SmartScreen now blocks drive-by attacks in Microsoft Edge and Internet Explorer 11, when someone searches for something online.