eBay has rolled out its seller-driven campaign--Export Apnao, Business Badhao--to highlight the challenges that Indian sellers face in terms of unrealistic discounts expectations and inability to secure fair prices for their products, according to BrandEquity.com. The digital ad highlights the dilemma where an antique shop owner finds himself in a situation when his oldest customer insists on a discount for a piece of antique jewelry.

Interesting findings from SEMRush's latest voice research found Google Assistant, Siri, and Alexa take comparable market share though algorithms are "drastically" different. The average answer length for all three is 23 words. Google Assistant devices return the longest answers at 41 words. Alexa cannot return results for each fourth question, implying this is mainly a home-based device that understands voice commands, but it is not intended for running search queries.

It's a tricky situation to ensure kids have the correct schooling. McKinsey & Co. analysis and data tracked by UNESCO and NWEA shows certain groups of students have suffered greater setbacks and will continue to face more obstacles in remote-learning environments. The data suggests that in areas where disease transmission is under control and administrators can resume classroom learning, these students need to take priority, so opening schools is not an all-or-nothing strategy. Here are some potential ideas and suggestions.

Bytedance has named Jack of Digital as its reseller for TikTok digital ad services in Pakistan, a source at GroupM told Profit on Tuesday. The company had "paused the sales of TikTok branded hashtag challenges in Pakistan when it commenced a search for a Pakistan-based sales partner," according to the media outlet.