In just one day last week, the headlines of two different MediaPost articles mentioned a lack of trust -- in both contextual ad placement and in audience measurement data. But our industry's trust issues go far deeper than just those two instances. Article after article cites an erosion of trust and the spreading of relational fault lines in every aspect of the ad business.The question of the day is "Where did the trust go?" The follow-up question then becomes "what do we mean by trust?"

When Amazon announced it was looking for a second headquarters, the list of potential locations became the topic of cocktail conversations among the digerati. Atlanta? Pittsburgh? Austin? But one candidate came out with confidence and swagger worth a second look. I'm talking about New York.