• Bose Plans To Add Soundtrack To Our World
    Bose is placing a big bet on AR -- or, more correctly, AAR. When we think of AR (augmented reality) we tend to think of digital data superimposed on our field of vision. But Bose is sticking to its wheelhouse and bringing audio to our augmented world. Hence AAR -- audio-augmented reality. For me -- who started my career as a radio copywriter and producer -- it's an intriguing idea. And it just might be a perfect match for how our senses parse the world around us.
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