The positive emotional connection with favorite programming transfers to brands that appear in it.

Netflix and Disney+ in the first half of the year were the top two platforms for audience "stickiness."

The most-watched program in July was "Suits," a cable TV show starring Meghan Markle that Netflix started streaming.

Advertising a digital sales event on traditional media may not be as necessary.

Brand traits -- such as consumer loyalty, market share and brand penetration -- are responsible for 21% of incremental sales, up six percentage points since …

Consistent measurement methods, ad verification, brand safety and the quality of content are key impediments to faster growth in CTV ad spending.

More than half of people ages 18 to 25 say they'll spend more time with social media if new shows aren't available in the fall.

About half of online shoppers said they pay attention to ads for products that are on sale.

A majority of corporate executives said they expect hostility to ESG policies to become more pronounced in the next couple of years.

It's fascinating to watch the Fox Weather channel report on record heat and flooding across the country while assiduously avoiding the phrase "climate change." That's …