Twenty years ago, most TV critics lists of best series of the year tended to include largely the same shows. Viewer choices for original scripted …

Other than Peacock, all streaming segments of the biggest U.S. media companies should be profitable in 2025.

As for U.S. mobile app traffic on Apple App Store apps, Verve was the No. 1 SSP with 20% market share.

The best products, combined with the best consumer experience, offering the highest value have typically grown share, the firm said.

Coming into Thanksgiving weekend, analysts expressed mixed opinions about whether consumers were ready to spend as the holiday season entered its …

About three quarters of consumers said online content creators will influence their holiday plans.

There was a time, not too long ago, when I struggled to come up with 20 TV shows that deserved to be on my "best …

Conversely, Wyoming, Iowa, New York and Rhode Island will see declines in holiday sales.

Charities and nonprofit groups had the most inclusive advertising, while the sports category ranked last in terms of representation.

The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.