Brands face a new imperative: optimizing for discovery in AI-driven environments.

Financial concerns are the leading source of holiday stress, cited by 25% of respondents.

Personalized content, recommendations and guided selling tools strengthened many people's loyalty to a brand.

As consumer caution persists, Dentsu's report suggests brands will need to navigate a fragmented market.

To attract and retain subscribers, platforms increasingly rely on event-driven promotions.

Overall, 51% of sports streamers say they subscribe only during a season and then cancel.

Leading up to their annual upfront presentations to the advertising industry in May, the broadcast networks unveiled their respective primetime fall TV schedules. I'm about …

More than half of survey respondents said journalists are largely unable to keep personal opinions out of their work.

While overall approval has grown, the retail brand now finds its reputation increasingly shaped by partisan divides.

The apps that consume the most data are also where users are spending the most time, making them prime real estate for digital campaigns.