The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.

Many marketers report saving nearly five hours a week through AI, though they also haven't receiving any formal training.

Brands that want to offer AI for families must build trust, respect screen fatigue and make technology relevant and easy to use.

Most reality TV watchers fall into the "light viewer" category, watching between one and five hours a week.