One in four Americans now consumes more than five hours of media daily, while a third of live TV viewers watch at least three hours …

Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turning it into a genuinely multi-generational platform.

Traditional media allocations remained stable, with national and local TV showing little movement, while OOH/DOOH and print also held steady.

More than half of U.S. soccer fans say they notice which brands sponsor teams and events.

Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending more …

Influencer-driven purchases tend to happen soon after exposure, with delays diminishing the likelihood of a sale.

Weekly viewing of Netflix has steadily increased since 2021, and the platform's loyal base remains one of the most likely groups to recommend products they …

Brands risk alienating or misrepresenting both younger and older cohorts in their media and marketing strategies.

The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.

Many marketers report saving nearly five hours a week through AI, though they also haven't receiving any formal training.