In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report.

Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.

Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.

When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time.

The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay …

Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty.