• 6 SEO Diagnostic Tools To Check Out
    A number of tools that aggregate useful SEO-related information on one page can quickly evaluate content and provide instant access to individual sources. Ann Smarty rates six tools. The post offers a description for each, along with a rating of each tools' overall usefulness. She also provides a screen shot so you get a visual of the sites. The sites deliver a variety of data features, from aggregating tons of data comparing your site with your chosen competitor, to providing a list of related sites such as international resources of similar size, for example. Smarty admits she doesn't use ...
  • A Word to the Wise: Become Data-Driven
    Some companies have pulled back from using analytics for more than basic metrics because they only see marginal results and it costs too much. However, data driven-organizations can compete more effectively, especially when they tie the information to SEO. It requires a few key steps, however. For starters, it requires putting in place the systems and technology to collect the data on an ongoing basis. It also requires you to hire people who can decide what metrics are important, gather the data, and then analyze it. Pay attention to current events that can drive traffic to your site. ...
  • SEO 101
    Celebrating her 101st ClickZ column, P.J. Fusco turns the tables on herself to see what Google, MSN and Yahoo search engines consider her top 10 columns. Her efforts bathe a spotlight on some common SEO myths and misunderstandings, as well as provide a bit of insight into how the three major engines compile page-one results. Fusco goes through several examples, explaining in detail PageRank, internal site linking, and how MSN picks up some links that Google and Yahoo don't. Interestingly, MSN Live search results presented six new URLs not found in Google's or Yahoo's top 10 results. Unfortunately, ...
  • Firefox and Internet Explorer Get Inquisitor
    Yahoo has launched Inquisitor for Firefox 2 and 3 and Internet Explorer 7 and 8, so the majority of Internet users can now access the search experience from their browser search box. The look and feel of IE and Firefox versions bear a striking resemblance to the original Safari version launched earlier this year, but there are some important improvements to note, according to Ariel Seidman. The algorithm that generates the personalized results has been enhanced to return more targeted results. Yahoo also added a bookmark-based retrieval feature for IE. So, if you are looking for a page ...
  • Getting Noticed With SEO
    Get your stories into search engines by building perfect keyword strings that will rank you high on the first page of a search query, suggests Janet the blogger. Start with emails, get onto blogs, and invest in SEO. If you come up high on the page of results, you're more likely to get covered by reporters and noticed by business partners, clients, reporters and friends. SEO is money well-spent. It will augment your personalized email pitches, where you put the topic in the subject line and get right to the point. Email is likely the best way to ...
  • 7 Fun Search Tools You Should Know
    As the name implies, here you will find a list of seven search tools you may not know, but should. Even if you're a power user, this collection of tools and tips might surprise you. For example, Soovle puts a variety of search sites on a single page and as you type it show phrases each search site recommends. The new image search engine facesaerch (yes, "a" before "e") takes a Google image search, eliminates everything but faces, and gives the results a more modern interface. Fasteagle rolls a search tool and a web directory into one interface, ...
  • Understanding Keyword Match Types
    Google AdWords and MSN adCenter follow the same approach for PPC platforms, using essentially identical match types, but Yahoo Search Marketing is a little different. Diana Adams lists the three match types. Definitions and examples follow, providing examples of how the match types might work with different search phrases. How you use match types will affect the number of impressions and click-throughs you get. Broad matches receive the greatest number of impressions, because the terms you're bidding on can appear anywhere in the searched phrase, yet broad matches will have the lowest click through rate because your ad ...
  • Link-Building Basics
    A section on the most important pitfalls to avoid when making directory submissions, both paid and free, wraps up a three-part series by Paul Teitelman on link-building. In a nutshell, avoid submitting sites one by one. By negotiating per submissions, assuming you have more than 20 sites to submit, you can gain "awesome" discounts and savings for each. Don't use the same anchor text every time. Include the keywords within the company name or brand. It's an easy way to get favorable anchor text approved. You won't get the most ideal anchor text, but it will turn out ...
  • Allocating Online Budgets
    This 12-step guide can set you off in the right direction if you are looking for ways to optimize your online budget. Making a play on words, Mel Carson suggests the elements you want to consider include retention, intention, attention detention, coordination, collaborate, differentiate, speculate, analyze, plagiarize (not literary), optimize, and economize. Carson recently spoke about how to navigate the credit crunch through online marketing at the NMA Live conference. While at the conference, he developed the idea for this guide based on a presentation by Tim Davis of Billetts, a marketing analytics company based in London. The ...
  • BT Marketing 101
    What can the behavioral targeting industry do to better establish trust and improve SEO? Vicky Chen explores some fundamental ways to interpret trust and its implications for behavioral targeting. For starters, she writes, there are three key dimensions of trustworthy behavior: ability, integrity, and benevolence. With the three definitions of trustworthy behavior in mind, she provides a list of to-dos for the behavioral targeting industry that could establish trust with consumers. The list includes demonstrating behavioral targeting's ability to improve user experience, establishing consistency and predictability with consumers, and communicating openly and accurately, among others. In other words, be ...
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