Bill Slawski revisits a Microsoft patent from last summer that explores how well search engines understand linking structure of Web sites, and whether they can organize and classify links they see on the pages of a site. Analyzing the patent and related research papers, Slawski explains why Microsoft might want to segment and classify links and benefit people who view the Web site pages. Slawski also explores, in depth, a topic the Microsoft papers don't. He analyzes how different blocks of links might relate to each other, and how you might organize the pages of a site …

YouTube uses various "black box" metrics to establish ranking and authority of videos and channels. Manny Rivas recommends a specific strategy, which he outlines, to build YouTube profiles that can gain higher video rankings. Rivas explains that YouTube considers the number of times a video is embedded when ranking it in the SERPs. Each post the video is embedded on is optimized, too, and can rank alongside the video. He writes that linking into other sites and videos can help build authority, along with driving fans from Twitter, Facebook and other social sites to videos hosted on YouTube.

The Top Landing Pages report in Google Analytics may not "dazzle you with an AJAX-based, 'do-it-yourself' module like other tools, but it can provide insight into the Web site's bounce rate," according to Joe Teixeira. He explains the key features of the report, what to look for in the data, and what high and low bounce rates mean for the site. In fact, the Top Landing Pages report has only three quantitative columns - most reports start out with at least five or six.

SpotMixer's self-serve online video ad technology is now available to Google AdWords in-stream video advertisers. The deal lets users make and run videos on Google's Content Network or YouTube, according to Fred Aun. Aun explains that SpotMixer won't charge for using the video platform on AdWords, but those who want the One True Media company to add a professional voiceover could find themselves dishing out $50 and up. Other companies offering similar self-serve video platforms include Jivox and FourSpots, he writes.

Ann Smarty looks at "one tiny, yet very important aspect" of keyword research and reviews a tool called Onelook aimed at making the process easier. The tool can help marketers find new possible keyword phrases and extensions. These words used together with the core term can help marketers build out long-tail campaigns. Smarty defines "keyword research," as the process of "finding possible keyword phrases, synonyms and related terms, estimating the keyword difficulty and potential" and researching competitors' tactics for keyword selection.