Ann Smarty previews three tool that let you review search results without leaving Google's search engine results page. Smarty says you can either preview the query in the search query results or split the browser window. The three tools are the Greasemonkey script Google Preview Pane, the Firefox add-on All In One Sidebar, and the Firefox add-on Cool Previews.

Business owners who want to grow their mom-and-pop company need to think bigger. Stoney deGeyter suggests starting by redesigning the company's online marketing campaign. Small companies have an advantage over many big businesses in that they can easily change direction, as in a paid search campaign. DeGeyter provides some advice on thinking big while taking advantage of being small. "A small business does not have to spend $10,000 per month in order to do well online," deGeyter writes. "Most small businesses, even if they had such a budget, are not set up to handle the same kind of success …

Pick supporting technology, performing keywords, and riveting content. Eric Enge tells us that these are some of the key elements to staring a new SEO project. Don't think just because it's an SEO project and not a marketing plan you can skip the "What is the product and what is your plan for marketing it?" strategy, he writes. If you take the time to construct the site correctly, it will pay off in the long run, according to Enge. This means don't forget about the link-building plan or deciding whether you will integrate a social network. Start planning …

"...as Google improves its local search experience [with social search], it will get harder for sites to get the valuable local search traffic they have been feasting on for years," writes Andrew Shotland. To fight this problem, Shotland notes, "it's going to come down to how aggressive and targeted you can be with your social media profiles." He explains how businesses can take advantage of the main types of social connections across the Web, as well as the best way to create a social media profile on networking sites.

Rand Fishkin runs through 15 SEO problems and the tools to solve them. He writes that while some are technical and complex, others are merely time consuming and tedious. The post covers topics like determining a PageRank penalty, valuing a potential link, streamlining common link search queries, and getting on-page optimization correct.

Recently, Google was granted a patent where "a search session is compared to the statistical search patterns," writes Bill Slawski. In this patent, "click logs and query logs are processed to identify search patterns." Slawski provides examples on how the patent might work. He explains that the patent suggests Google may choose to adjust the ranking for a specific URL based on click patterns and query logs, along with related terms in search sessions.

Are you wondering what will become the hot SEO topics going into 2010? So did Dave Harry. The Dojo public community recently voted on what subjects will have the greatest impact on SEO in the near future. Among the topics are personalization, geographic location and social search. The answers are broken down by percentages.

Those site architecture solutions search engines have begun to release will only provide a temporary fix and could force the engines to track two separate URLs for one articles, according to Michael Gray. He points a better way to resolve the site architecture issues when content exists in two URLs. It appears that not following Gray's advice could stop an article from going "hot" or "popular" in sites like Digg or Stumbleupon, because the votes will get spread across two URLs, he writes. "Here's an experiment, go try and append a meaningless imaginary parameter or two to a …

With the holiday season quickly approaching, Melissa Mackey wants to take some of the complexity out of managing a PPC account, as well as help prevent some pitfalls. She points to "poor account setups" and "default account settings" as causes of glaring, yet sometimes hidden errors and omissions. It's never too late to fix mistakes, Mackey writes. Among her suggestions: tap into tools like AdWords Editor and adCenter Desktop to create new campaigns and ad groups, as well as move copy from one engine to another.

Rand Fishkin highlights key points to future-proof your SEO strategy. He categorizes the advice into three buckets--Technical, Content and Marketing--to help focus efforts, tie up loose ends, and avoid any frustration in the future. Tactics might change, but the strategy should remain the same, he says. Some points to consider include internal linking, sitemaps, on-page targeting, unique information, value to people using the site, and social Web engagement. Fishkin says a successful strategy will help keep clients happy, immune to the lure of competitors.