James Chartrand provides SEO techniques for those less familiar with optimization. He tells us how to target people looking for your products and services, how to do bare-bones keyword research, add meta tags, as well as optimize title tags, file names and content.

DJ Matt K from the Google team gives a musical tour of the Google Toolbar Help Center. Audio production by Andrew Song. The video, uploaded to YouTube and the Google Toolbar Help Center, provides a musical rendition of ways to search for answers, browse for recommended and popular articles, use links on the left to navigate, and more.

Twitter has launched Tweet Button, which lets people share links directly from the page they land on. Click on the Tweet Button, a Tweet box appears, populated with a shortened link that points to the item that's being shared, according to Carolyn Penner. Along with the benefits from the feature, she provides a list of news sites and blogs using the tool.

Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage accounts more effectively by examining the different available levels. Some of the segments include Network, Click Type, Device, and Experiment.

A Google patent granted Tuesday describes how the search engine might schedule the crawling of Web sites "so it doesn't bring servers to their knees," according to Bill Slawski. He tells us that Google might use crawlers focused on finding different content like images, news and sports. These different bots might all decide to visit the same Web site simultaneously, which would take all the resources. He explains that the concept of scheduling visits by crawlers so it doesn't starve the load capacity of a server is known as a politeness protocol.

It's becoming more common for big brands to use radio and TV to push people to search engines by asking them to search for specific keywords rather than visit a Web site or phone a dedicated number, according to Richard Hartigan. Is this good or bad? Hartigan suggests the tactic might yield lower CPCs, and then explores the question further.

About 14% of branded searches never arrive at the brand's site, according to Frederick Felman. Cybersquatters stop some consumers from reaching their destination by using deceptive practices in paid search ads. Felman tells us how online scam professionals redirect consumers away from the brand's site, common generic terms cybersquatters might use, and suggestions on what advertisers can do when designing ads and writing copy to derail the derailers.

Celebs have begun to realize it takes SEO to move up the positive news in search engine result rankings. Frank Digiacomo reports that publicity folks for the former "American Idol" judge and upcoming "X Factor" creator Simon Cowell have caught on to the benefits of SEO as well. Digiacomo gives us the rundown on his suspicions and the SEO firm behind the work.

Recent changes to the data Google offers dramatically changes the way SEO professionals should think about search rankings. Ray Comstock summarizes what these changes mean to an SEO campaign, as they begin to underscore the notion that search engines focus on the experience of the searcher while improving on ranking algorithms.

Google launches a search history feature in the U.S. aimed at helping people searching on mobile phones to get back to sites visited in the past, and see items starred from their Android, iPhone or desktop searches. Ran Liu steps through the feature.