For marketers still using Excel spreadsheets, here are four ways the tool can help support paid search marketers, and another four geared toward SEO marketers. It's probably the only tool equally relevant for both SEO and PPC campaigns used throughout all phases.

Yahoo began quietly testing an "Infinite Browse" search feature for a "fraction of visitors" to Yahoo News. The feature suggests images, videos, news articles and slideshows, as well as related searches. Caroline Tsay and Marc Davis describe the product and serve up screenshots. So even if you're not one of the lucky few to see the feature in action, you can still get a glimpse on the Yahoo News site.

Kevin Burns provides examples of how to start online buzz to promote events through a PPC campaign. Using Los Angeles as an example, he lists Web sites that take advantage of PPC campaigns, focusing on how to capture a local audience. The posts teeters on self-promotion, but the list of available local Web sites offer invaluable insight.

Everyone loves secrets. Danny Dover pulls some out of the SEOMoz vault to help marketers dominate the top results for their company's or personal brand in search engine query results. He presents five tactics, but says creating a hub, yourbrand.com, as the most important. It provides Google with a main point of reference for information like contact information, and educates people on the brand.

Danny Sullivan points to page 14 of a recent Initial Public Offering (IPO) filed by Demand Media that clearly states Google's position with the company. It turns out that Demand Media gets a quarter of its income from Google ads. Sullivan outlines the breakdown related to the income, as well as some issues surrounding the deal.

Marketers who have seen this video before might want to take another look. Andy Beal points to a TheSteet.com TV interview with David Meerman Scott, co-author of "Marketing Lessons From The Grateful Dead." In the book, Scott explains how the Dead rethought traditional industry assumptions and knew how to put together a social marketing campaign before social marketing existed.

Could tweeting on Twitter get more pages indexed quicker? Casey Henry conducted a quick little experiment to find out. There were three types of campaigns: Twitter, Internal Links, and Internal Links and Twitter . He steps through the experiment done with 15 local clients, sharing the findings in charts and graphs.

Kim Farmer points marketers in the right direction for optimizing budgets for search campaigns. She digs into setting daily budget goals, and the benefits of having a daily target for adCenter. Having a $1,000 monthly budget, but only $25 per day daily target, you're only using 75% of your budget each month, so you've got funds that can go toward another project. Farmer provides optimization suggestions for results-driven marketing, branding, and lead generation.

Erin tells us about several experiments that examine a variety of keyword bids and how they influence the performance of a campaign. She had the opportunity to discover whether spending more on a campaign meant additional conversions or not.

Sherice Jacobs tells us what we can learn from four ugly sites that bring in millions of dollars. Surprisingly, site visitors don't seem to care about the looks of such sites as eBay, PlentyOfFish, Google search, and Craigslist, she writes. Instead, it's all about making people feel at home on your Web site.