Bill Slawski analyzes the implications of Google's recent acquisition of WideVine by digging into the company's patent filings. He found about 40 pending patents and about 16 granted, including watermarking techniques. Slawski doesn't note this in the post, but some of the patents could be used to encapsulate or trigger ads. Many encrypting technologies allow the transmission of packeted information, though it's not clear if these patents can or will be used to support this type of service.

A U.S. Patent granted in November to Google described a ratings system that gives authorities of those pages access through annotations left with the pages similar to what we saw with Google's Sidewiki. Bill Slawski tells us how it works.

Danny Dover explains both that organic search listings and paid search listings have the same goal: driving traffic to a specific Web site page. But when comparing the two different channels, it's important to determine the pros and the cons of each. Dover serves up the details to help search engine marketers determine the best strategies for specific types of campaigns.

Stoney deGeyter serves up search engine optimization wishes for Christmas. He starts by looking back to his original wish list from 2008, which included better segmentation and more results per page, to determine why the industry now needs competition, better quality results, and social media integration.

Michael Gray tells us how to optimize a department or category page with many products for ecommerce Web sites. Although Google suggests a 100 link per-page maximum, Gray explains that as long as there's not a crazy number of other links in the sidebar, masthead or footer, the site's in the clear. He explains how and when to use a combination of nofollow and no index codes, and suggests how and why Ajax might come in handy.

No one believes SEO is easy, but most marketers would agree it's worth the effort to improve rankings and campaigns. Through a series of screen shots and detailed descriptions, Aaron Wall, who thinks Google is becoming increasingly complex, explains how SEO is more than building passive organic links for brands.

As 2010 comes to a close, more marketers should concentrate on making sure accounts are in top shape for 2011. So, Erin provides tips on refining account structure to make sure you are well organized, reviewing negative keywords to prevent from excluding something, segmenting stats by device and network, and more.

Can't find the AdWords reports? Don't worry, the data is still there, writes Kate Morris. She points to a document listing all the changes, list of reports that have moved, and a PPC Hero post on how to generate all major reports.

Mike Moran describes mobile search, not for the handset, but for on-board computer systems in cars. It will span new techniques for SEO and paid search. Some trucks from Ford now have on-board computer systems that allow commuters to log on to the Internet through satellite communication, and that tool will slowly make its way from trucks to cars.

Kristi Hines gives us four ways to build links without anchor text, but more importantly, tells us how to explain the tactic to clients who expect to see more. For starters, don't limit link building only to the home page. Expanding to other pages will help internal pages on the site to rank higher as well.