Danny Goodwin tells us Congress will debate whether it can force search engines Google, Bing and Yahoo to delist rogue Web sites. The request comes from Hollywood studio execs who want to take down sites like Solar Movies, which returns links to pirated content in search queries. Goodwin goes into some details on lobbying efforts and hearings.

A federal court found Bright Builders, a SEO marketing and Web hosting service, responsible for the sale of counterfeit golf clubs by an online company. Don Davis notes that an attorney at the Boston law firm of Nelson Mullins Riley & Scarborough LLP said this was "the first time an Internet service provider had been found liable for contributory infringement without prior notification of counterfeit sales by a client retailer."

Rand Fishkin explains how to avoid being penalized by Google for suspicious links, and what to do when your company's search query rankings slip or completely disappear. He points to the SEOptimise blog post that that describes What Happens When You Build 10,00 Dodgy Links to a New Domain in 24 hours.

Nick Grant gives us five ways to improve title tags in ecommerce stores. He provides insights on leading title tags with relevant keywords, and using language that communicates with humans as well as machines. He also reminds us not to neglect alt tags. These are guidelines, not rules, Grant writes.

Still struggling with Excel? SEO experts more often find they need to conduct complex data analysis to optimize Web sites, but some may lack the tools or skills. This very long and detailed how-to manual walks through basic tasks, time-saving shortcuts and more. Mike Pantoliano created the guide to provide his clients with reliable SEO advice built on a foundation they could verify.

Marketers knew it would be just a matter of time before Google began testing display ads in Gmail. Christopher Heine notices a handful above the text-based Adsense promotions in the right-hand column. She explains the display ad appears each time the Gmail user opens an email until it's deleted. Similar to the text-based ads, the display ads target keywords in the email.

At a SXSW panel on search engine rankings, representatives from Google and Bing provided insight on link schemes, the importance of a Web site's age, and whether the top-level domain name has an influence on rankings.

Ranking signals have changed in recent days. Article marketing once seemed a viable method to build quality back links to drive traffic to Web sites, but Google's Farmer and Panda updates seem to have changed that, according to Dan DeRoeck. So he provides some tips on other tactics to consider besides article directory links, which will likely decline in value -- at least in the short term, he explains.

Translating paid search campaigns for a local market isn't easy, but it's a necessary step when expanding into multiple countries. Geordie hopes his experience will serve as a guide for others. He explains everything from how to get started to find missing pieces.

Trying to keep track of the basketball scores as March Madness gets underway, but can't attend the games? Google created a map and 3D modeling page of the arenas to follow teams playing in the 2011 NCAA Championship games. Downloadable basketball apps from the Chrome Web Store allow fans to follow real-time updates on the tournament.