Google said it will begin indexing concerts in search engine results. Until now the company has offered a widget that google.com users could add to their home page listing concerts. Now, fans looking for information on the Kenny Chesney and Tim McGraw tour can find it in search engine results. The search includes upcoming local concert tour dates. A link allows the searcher to click through to the band's official site to learn more or click on other Web pages to buy tickets. It's not clear whether Google will pull in lesser-known artist brand pages from Google+ or YouTube.
There are a variety of ways that Google can visit Web sites. Ted Ives shows us a few, and raises questions about the company's crawling behavior. Aside from pointing to what he considers a "behavior problem," Ives discloses that when it comes to Google Instant Preview, the Googlebot reports a different user-agent, and in addition to running automatically, it appears to update or schedule an update on demand when users request previews. Ives provides a long list of what he calls "relatively mysterious" acts during crawls.
Corporations tend to have unique hurdles when it comes to delivering successful SEO strategies. So Jeremy Lopatin lays out four top "SEO Killers," such as competing priorities that constantly challenge corporate process, or fiscal year budgets that are fixed. Then he tells us how to keep them alive.
Kristine Schachinger gets back to basics and explains how to write title tags to optimize content. She tell us there's nothing more basic when it comes to optimizing a site than properly written title tags -- the ones that appear in the little blue bars in browsers. She begins with meta elements and works her way through description and keywords to title tags. A checklist at the end of the post provides information on length, placement, working, keyword seperation, and more.
With Apple's App Store less than perfect when it comes to search, Apple has acquired Chomp, an app search platform. The platform wlll likely help users find the lesser-known apps. Chomp has a deal with Verizon to run all its Android-based app searches, which could make the partnership a bit awkward with the acquisition, according to MG Siegler.
Google sold off its $47 million stake in Clearwire. Don Reisinger tells us the Mountain View, Calif. tech company informed both Comcast and Sprint of its decision in a letter sent earlier this month. The sum comes from 29.4 million shares at $1.60 per piece, a discount on Clearwire's current stock price of $2.27. He tells us why Google made the choice and what it means to Clearwire.
Options to stop Google from gathering browser information dwindled Wednesday with the closure of Scroogle, a proxy search engine that prevented companies from tracking searches, resulting from a series of DDoS attacks, which began in December. Daniel Brandt, the company's founder, also took down another four sites he owns, believing that the hacker attacks were caused by a "personal vendetta."
Competition for brand recognition in the enterprise software market got hotter on Wednesday with the debut of the Googlighting ad from Microsoft. The satire shows Google moonlighting as a provider of productivity software, taking the theme from a 1980s TV show. The ad accuses Google of using its customers as lab rats -- adjusting products while on the market, rather than releasing them after being tested.
Bing launched Wednesday a feature called Linked Pages that lets people link related Web sites in search results. Facebook credentials authenticate the user, who can then determine the pages and sites their profiles are linked to in Bing search results. Users must log in with their Facebook ID and give Bing permission to post to Facebook. The feature aims to give people more control on how others view them online, so users also can remove a link that friends add about you.
Taylor Pratt shows us how to set up actionable SEO dashboards in the new Google Analytics. Pratt takes us through creating dashboards and explains widgets for metric/timelines, organic non-branded keyword traffic, keyword conversions, conversions and transactions tables, and more. In fact, the detailed description only covers three of the 20 available dashboards in Google Analytics, but Pratt believes each makes them much more actionable.