David Harry, who prefers to teach marketers how to think for themselves, delves into managing Google query data and search engine optimization programs. He runs through non-branded traffic data, what to do with non-branded query data, working with branded traffic, and qualifying and optimizing traffic. Read the article here.

Aaron Harris, the cofounder of Tutorspree, points out that the amount of space on a query results page continues to dwindle. Vignesh Ramachandran tells us Harris estimates the number of pixels each part of the page occupies. Organic search results are results that naturally serves up based on the search terms, rather than advertisements, takes 13%.

Twitter has made improvements to search results, especially for Android, iPhones, iPads and the mobile Twitter apps. Search results now include a full bio. This account preview makes it faster to find accounts. Swiping to the left allows users to find similar accounts. Direct messages also now sync across all devices.

Anna Lewis tells us how Google collects consumer data before explaining how the new vs. returning report in Google Analytics works. She explains why the report often is not 100% representative of user activity, and how to compensate for the discrepancies. Read the article here.

Sherice Jacob tells us how to bridge the gap between online and offline shopping in social environments. She points to a study that suggests 72% of retailers said they plan to increase investment in mobile strategies, but only 18% allow customers to place an order online and then pick it up in the store. Read the article here.

Establish a budget, analyze keywords from brand to negative, review ad copy, and determine goals to monitor data. This checklist and guide will help marketers get through the basic steps to consider when planning a paid-search campaigns, but those experienced might want to skip this post unless you're looking for a refresher on four basic guidelines to help create and sustain a successful paid-search campaign. Read the article here.

Rae Hoffman reaches out to industry experts to get their opinion on the best techniques to build links post Penguin and Panda. Aggregating responses in the post, she hopes to shed a little light on link building following Google's changes. Topics with questions and answers range from links contributing to Google's ranking algorithm to the search and social sites outside Google that presents the greatest opportunity for link building. Read the article here.

A roundup of 70 content marketing best practice and interviews with experts shares lots of stats from Econsultancy reports on everything from search engine optimization to B2B content marketing to inforgraphics on growth and promoting content. The series of articles also discuss the crossover between SEO and content marketing. Read the article here.

Aaron Aders believes he has figured out a way to relieve marketers from worrying about algorithm updates and build high-quality links at one-tenth the cost and effort. As search engines become smarter, it becomes more of a requirement, rather than a request to ensure readers have access to quality content. Aders believes marketers must have a complete understanding of the site's customer personas. Referring to relevant content as the engine and promotion as the gasoline, he takes us through driving conversions through supportive content, understanding potential and existing customers, and the ability to analyze results. Read the article here.

Kevin Lee explains several challenges B2B online marketers face that differ from brands that connect with consumer-focused products or services. He delves into social advertising, and how display ad retargeting and advertising against behavioral cookie pools supplement paid search search for the B2B advertiser. Read the article here.