LinkedIn has added tools to its Marketing Solutions portfolio that it claims gives B2B marketers full-funnel capabilities to nurture leads. The new Lead Accelerator is a product of the business social network's $175 million acquisition of Bizo last July. The company also rolled out LinkedIn Network Display that integrates the Bizo audience data with current first-party data owned by LinkedIn to allow marketers to follow leads with ads placed across 2,500 other publisher sites on the Web.
Combine the Bing Ads product portfolio with Bing's search audience to gain a competitive advantage in search engine marketing. Michael Porter, a Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness at Harvard Business School, explains five Bings Ads campaign optimization features designed to create different offerings in comparison to your competitors, all at a lower cost.
Cxense has launched an integration between with its data management platform and Google DoubleClick for Publishers to provide advertisers with advanced segmentation and targeting capabilities. Since its launch last year, the Cxense DMP has attracted customers such as The Wall Street Journal, Deseret Digital Media, DMM.com, South China Morning Post, TV2 Denmark, Grupo Clarin, Philly.com and Winnipeg Free Press to its product, per the company. Companies can get the integration up and running in minutes, enabling publishers to segment their entire online audience. It's available to Google DFP Small Business and Google DFP Premium customers.
The predictions of the always-on customers are materializing. Mobile continues to grow in acceptance, not only to search and research, but make purchases on the go. Most marketers know by now that mobile search is not the same as search on a PC or a laptop. Not optimizing Web sites for mobile search means the site will likely rank lower on the mobile search engine results page (SERP) queries. Scroll halfway down this post to discover how to optimize Web sites for compatibility using responsive design techniques, content optimization and other SEO strategies.
An updated proposal by the U.S. Justice Department to expand federal powers to remotely search and seize digital data, giving Federal Bureau of Investigative agents the ability to carry out covert raids on servers no matter where "they were situated," giving the government access to vast amounts of private data. The attached document describes the request.
Boston Consulting Group research shows mobile commerce in the U.S. jumping 60% from $72 billion in 2013 to $115 billion in 2014, and continuing to rise to $245 billion in 2017. Projected growth rates in developing markets are even more dramatic. Several factors fueling mobile Internet growth worldwide. Use has doubled from 18% in 2011 to 36% today, and by 2017, mobile access will exceed fixed-line access. At that point, mobile will account for nearly 60% of all spending on Internet access. Mobile bank accounts also continue to grow. In fact Boston Consulting Group estimates there are more mobile bank accounts in …
Kids are either getting smarter or technology has become easier to use. A 15-year-old sophomore at Burlingame High School named Rohan Nath has built a shopping engine that aggregated products from retail sites. The site allows shoppers to browse by a variety of categories like cars, clothes and cutlery, as well as by color, designer or material. It also lets them search from retailers like Sears, Amazon, Macy's or other shops offering the items online. Nath's father, Naren Nath, is CEO at Wayfare Interactive, which develops technology that aims to help advertisers and content publishers improve monetization and revenue.
Google has released many new features in AdWords that marketers do not use. Andrew Lolk runs through everything from callout extensions to bid strategies to remarketing audiences to educate marketers on their options. He provides insight on the level of expertise required for each step, time to learn and implement the strategy, and time to maintain the strategy in the campaign.
Finding the correct tool for curation, aggregation, content creation, and workflow should remain at the top of every content marketer's list this year. Larry Kim points to a list of tools recently created by Curata. The infographic is segmented into categories depending on the type of challenge marketers face. Kim takes us through some of his favorite tools for production, distribution, organizational, and more.
BIA/Kelsey identifies Local On Demand Economy as a key area to watch in the coming months for anyone working in local media or selling services to SMBs. Like many disruptive areas, LODE presents opportunities and threats -- defined by companies like Uber, which provides local car service on demand. The summary touches on fundamental shifts in local service providers. The paper defines LODE, examines its drivers, spotlights best practices and maps its trajectory. BIA/Kelsey suggests that it characterizes the next phase of local commerce.