Dynamic Search Ads helps target searchers where traditional keyword targeting fails to reach them, according to Jeff Baum. Google recently announced a series of updates to AdWords. Once update points to enhancements for the Dynamic Search Ad feature. Baum describes the new updates, and guides us through how they work and how to get started.
Uber has a new communications and public policy chief. Google's Rachel Whetstone left to take a position with the company. She replaces David Plouffe, the former Obama adviser hired less than a year ago. The hope is that Whetstone will improve Uber's image.
Amazon Web Services Thursday launched AWS Educate, a program to give educators the tools to teach cloud-related courses. The tools will support those wanting to incorporate cloud technology into their teaching curriculum, and provide students with hands-on experience with the technology. Cloud computing has become the default environment not just for search engines, but for building and deploying applications. The grow in cloud computing and mobile technology has prompted a growing demand for this type of knowledge.
Google is launching its first Apple Watch app, focusing on News and Weather. It offers news summaries from 65,000 publications, and headlines grouped into familiar categories like Technology, Sports, and Fashion. Users can customize the app with their own personalized news sections on other topics, similar to the way Google allows users to customize Google News.
Checking in on Google’s “right to be forgotten” policy, International Business Times reports that the search giant is currently accepting consumer requests to remove content roughly 30% of the time. “While Google's official transparency report says that it has removed 41.3% of the URLs it has evaluated, [identity management company Reputation VIP] says that the refusal rate based on individual requests has now stabilized [sic] at 70%.”
Chris Copeland gives marketers a glance into the future of brand loyalty. He gives us his first impression of the Apple Watch after receiving his in late April. "My first impression is just how important the first impression is going to become for brands," he wrote in a post. He tells us the apps feel "bloated and inappropriate" for the size of the screen, and equates it to the attempt to move TV commercials to the Web. Moving an app experience to the Watch isn't a viable plan long-term. Here's his take on the topic.
Alex Kontos, who coded the browser Waterfox in a month at age 16 in 2011, created a business model for a search engine with venture capitalist Andrew Crossland, an investor in the project. The two also pulled in Kevin Taylor, former CEO of Symantec. The search engine offers users online privacy, and directs cash donations to charities. The new engine, Storm, will give a small percentage of any purchases made with participating e-tailers to a growing roster of charitable organizations. The charity will share a proportion of that commission with Waterfox and Storm to fund their ongoing operation.
How do marketers create content individuals want to share? What questions can your brand uniquely answer? How do marketers create a viral title? Michael Georgiou, who believes "share worthy content isn't fast food," gives marketers seven tips for content creators that will help make their content worth sharing.
Baidu, China's top search engine, has launched anti-corruption investigations into its own employees after reporting three department heads were being investigated for wrongdoings. Business Standard reports that Baidu did not reveal any details of its inquiries, or confirm names.
Anyone using Google Voice may have noticed the individual making the call doesn't need to announce their name for the caller to know who's calling. The person receiving the call knows the caller's name without the caller having to provide it. The automatic identification feature is moving across Android devices. Google's been building that feature into Nexus phones. Now Cyanogen is going the same. Cyanogen is the building native integration of Bing, Skype, OneDrive, OneNote, Outlook, and Microsoft Office into Cyanogen's OS later this year.