Google will launch a new Web site diagnostic tool it calls Test My Site, a free tool for small businesses that will let marketers gain a better understanding of how they can optimize the Web site to gain the most on mobile devices. The Business Insider reports that small businesses will enter their Web site URL to get a short diagnostic check. The tool with tell them specific reasons why their site isn't mobile-friendly, as well as provide custom tips on how to improve.

Rand Fishkin outlines five steps to convince small and-medium size businesses they need a little "extra push to help you help them." It all comes down to belief in the processes and overcoming skepticism, according to Fishkin. He explains how to show search queries with obvious intent, highlight search volume and the competition, revealing the process and examples to gain buy in.

Matt Umbro created a version of the AdWords Fundamentals Exam for advertisers to test their knowledge for those wanting to become AdWords certified. The exam only has 50 questions, but the agency made sure the questions cover the content Google asks in its test today. 

GroupM, known for its expertise in search advertising services, sees a future in programmatic media buying for old school media. Adweek sat down with Brian Lesser, North American CEO, GroupM, to talk about how programmatic media buying changes the agency, the big trends for 2016, and walled gardens. 

Etsy has added a new tool to its toolbox helping merchants build Web sites, manage accounts, and market their goods. The tool new tool, Patterns, helps merchants build their Web sites "in minutes." Direct Checkout for payment processing, Promoted Listings for search result advertising, and its shipping labels feature all add to the ease of selling goods in the marketplace.

Lycos on Wednesday said it extended a search advertising deal with Yahoo for another year. The contract relies on Lycos' services to increase the reach of Yahoo search and content services, according to the press release.

Google will launch this week a feature called Reminders in Google Calendar, allowing users to keep track of to-dos alongside events. If a reminder isn't completed, it will appear at the top of the calendar until marked as done. Google also said that reminders created in mobile show up on the Web and vice versa, linking mobile with desktop.

Moz released a link-building report Tuesday in an effort to bring more clarity to what Nicholas Chimonas calls a complicated pillar of SEO. The 2016 State of Link Building Survey results -- which tallies responses from about 435 participants, up from 315 in 2014 --  delves into the size of the companies actively involved in link building, average budgets of clients allocated to link building, and models used to bill for services.

Google appealed a ruling won by SimpleAir, and on Friday a three-judge panel at the U.S. Court of Appeals for the Federal Circuit decided that the lower court judge didn't interpret the patent claims correctly and that Google does not infringe. It was the largest patent victory -- $85 million -- ever recorded in the U.S.

Sebastian Benz published a list of steps that marketers should take to avoid mistakes when building and publishing Accelerated Mobile Pages. The six-step checklist details tips and code to help marketers to publish only valid AMP files, include correct metadata, ensure that people searching can find the pages, and allow crawlers to access the files, and provides methods to test the pages and ensure they load correctly.