Voice search has a direct impact on how marketers should be thinking about search engine optimization strategies. Rand Fishkin discusses what to expect and how to stay on top of the changes as a higher number of queries come through voice search, which tend to be more in-depth and longer. The engines call it conversational search and it sounds something like "where can I find a hotel with Wi-Fi that costs less than $300 per night in the Los Angeles area." Fishkin tell marketers how to prepare as the search queries get more conversational and Bing and Google return fewer, …
Search marketers who are integrating social into campaigns will want to know that eMarketer estimates Twitter will gain 10.9% active users this year, climbing to 286.3 million by the end of 2016. The growth will happen worldwide. Just under one in five Twitter users this year are in the U.S., a share that is falling slightly. Brazil takes credit for 27.7 million users, followed by Japan at 25.9 million, and Mexico at 23.5 million, according to eMarketer.
Google just cannot get a break when it comes to antitrust regulations. Now South Korea’s antitrust regulators want to know if the company engaged in anticompetitive behavior during its Android operating system, Fortune reports, citing the Yonhap News Agency. Reports suggest the Korea Fair Trade Commission (KFTC) visited Google's headquarters in Seoul to investigate any wrongdoing.
Remember back in June 2015, when Uber acquired parts of Bing's mapping assets? Along with the acquisition came about 100 Microsoft Bing map tech employees. Now we know how Uber put the tech to work. It seems Uber has "persuaded" the U.S. Department of Commerce to drop image-resolution restrictions on private satellites and, as a result, DigitalGlobe launched its WorldView-3 satellite that can detect images as small as 12 inches across. Stephanie Mlot explains.
Google has announced that two Cloud Machine Learning APIs are entering beta: Cloud Natural Language and Cloud Speech. The Natural Language API is based on sentiment analysis, entity recognition, and syntax. The Speech API is based on HyperConnect, a video chat application, as well as VoiceBase, a speech analytics service. Paul Manuel provides details for each.
Google on Wednesday said it has begun to roll out Training for Google Apps, a Chrome browser extension that provides optional training videos featuring captions and voiceovers -- available initially in Chinese, English, French, German, and Japanese, among other languages. Built on the Google Cloud Platform, it aims to help people get up and running quickly on Google's apps.
Tom Capper describes a guide to sampling statistical data when it's not feasible or impractical to analyse all the data that exists for the campaign. Capper delves into the details to help marketers understand when it occurs, how it affects the campaign, and when to avoid it. Marketers can always tell when sampling is being used, because of this line at the top of every report, he writes. Capper explains.
Google email account holders have found a new way to make money off the search giant. Some have begun selling their Google accounts linked to the Pokémon Go mobile game. After Jackson Wares spent about 15 hours collecting more than 50 Pokémon and 300 in-game items, on Friday he sold the Google account that he used to log into the game for $50, according to The Wall Street Journal. Evidently, it's not that unusual. Sarah Needleman explains.
TheWall Street Journal reports that the Obama administration is working on a series of agreements with foreign governments that would allow them to serve U.S. technology companies such as Google, Microsoft and Yahoo with warrants for email searches and wiretaps. Under the proposed agreements, foreign investigators could serve a warrant directly on a U.S. firm to see a suspect’s stored emails or intercept their messages in real-time, as long as the surveillance did not involve U.S. citizens or residents.
It now looks like Microsoft execs were overambitious in predicted that Windows 10 would be installed on 1 billion devices by mid-2018. “Officials are conceding today, July 15, that they likely won't make that deadline,” ZDNet reports. Said a Microsoft spokesperson: “Due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices.”