In the '60s, the future was going to be a utopian place filled with flying jet cars, benign robots, and gleaming, sexy white curves everywhere.

"No action, talk only is no longer an option," Ressa said, against a world where algorithm-driven feeds distort truth faster than it can be checked.

CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth.

Empiricism is about making decisions based on observations and experience, not just theory or pure logic.

Don't silo AI -- it's a technological wave crashing over everything, much like the internet itself was way back in the early '90s.

How do we balance our beliefs about what is wrong and right with our desire to consume? Which do we care more about?

David Letterman walked onto the stage with the crowd expecting mischief and stories. Instead, they got a bracing warning.

Examples of the growth (S4 Capital pivoting from agency to agentic) and stalling (several studies) of AI.

Sell your vision. Great talent works first for the problems they get to solve, then for the people they get to work with -- then finally, for compensation.

It is fascinating to see how this new generation of AI natives will respond to the world around them.