by Robert Williams on Feb 15, 3:27 PM
About half of all gamers said they had purchased a brand after seeing or interacting with it in a video game.
by on Feb 14, 1:26 PM
Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
by Steve Sternberg on Feb 14, 9:26 AM
Science fiction is a broad category with so many sub-genres that trying to designate a "best of" list seems silly. How can you compare fantasy, …
by on Feb 11, 2:35 PM
Linear TV is mostly associated with live programming, with 50% of viewers saying that news is a reason to watch cable or satellite channels.
by on Feb 10, 3:33 PM
The number of viewers who plan to stay at home remains high, though there is greater enthusiasm for this year's halftime show.
by on Feb 9, 1:49 PM
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge.
by on Feb 8, 2:42 PM
Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.
by on Feb 7, 11:56 AM
Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel.
by on Feb 4, 2:18 PM
The portion of marketing executives who said they expect their in-house work to increase somewhat or significantly fell from 63% to 37% in the past …
by on Feb 3, 2:18 PM
The social video app continued to grow amid a shift in media consumption habits among younger consumers worldwide.