by on Feb 28, 4:27 PM
More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
by on Feb 25, 6:24 PM
Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore.
by Steve Sternberg on Feb 25, 10:30 AM
In 2013, Marvel entered into a deal with Netflix to develop series featuring some of its lesser-known "street-level" heroes. Unlike the world-saving superheroes in the …
by on Feb 24, 3:50 PM
More than half of marketing executives said they planned to either increase or maintain OOH spending this year.
by on Feb 23, 4:03 PM
Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.
by on Feb 22, 3:59 PM
A growing number of consumers worldwide consider Google's video-sharing site YouTube to be similar to television.
by on Feb 21, 4:09 PM
The linear TV and streaming video audience for the halftime show jumped 19% year over year, to 28.8 million households,
by on Feb 18, 3:19 PM
More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers.
by on Feb 17, 5:03 PM
Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules.
by Robert Williams on Feb 16, 4:40 PM
A predicted 15% rise in TV advertising prices will more than offset declines in print media.