by on Mar 7, 2:41 PM
Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated.
by on Mar 4, 2:58 PM
Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention.
by on Mar 3, 3:56 PM
Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
by on Mar 2, 5:14 PM
Total over-the-top ad spend last year reached about $1.3 billion in the United States, but made up only about 3% of total digital spend.
by on Mar 1, 4:35 PM
More than half of marketing directors in the U.S. and U.K. said a shortage of technical skills among recruits is one of their biggest challenges.
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