Technology products typically see the most lift in brand choice as mobile viewers explore product features.

Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences.

People's interest in back-to-school podcast ads is a precursor to holiday shopping.

Almost three quarters of people who watched Paramount+ only viewed one program during the first half of this year.

This year, only $360 million has been pumped into ad-related startups, the lowest in more than a decade.

In this week's edition I review two good series -- "Fallout" and "Major of Kingstown" -- and one that's too bad: "The Boys."

Because many Prime Video viewers consider the service to be "free," they are now seeing ads on the service.

Streaming video services such as Tubi, Pluto TV or Roku Channel are seen as offering better value than subscription services.

Three quarters of respondents at organizations of different sizes said AI will positively affect brand reputation.

Fifty-five percent of streamers said at least one ad changed their opinion of a product or service in a negative way.