A lopsided score, forgettable commercials and boring halftime show didn't stand in the way of the Super Bowl's ability to reach 37.1 million households.

Consumers want to see more immediate and relevant search results, including the right product information.

Turning awareness into purchase intent requires brands to influence consumer decisions through a process of fostering meaningful connections.

The willingness to pay for games is associated with a preference for immersive experiences without intrusive ads.

The livestreamed boxing match between Mike Tyson and Jake Paul was most successful at driving signups for Netflix.

Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year.

About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads on television.

A study of Google searches for the Gen AI-powered app offers a sign of its popularity.

More than half of consumers consider themselves very loyal to the brands they love.