Too aggressive in the number of advertisements running on your Web site? Google has a solution for what it deems a problem and annoyance to site visitors. Glenn Gabe explains. He provides an example. When a Web site generates $200,000 in revenue monthly via advertising and affiliate relationships, but the site employees overactive ad tactics, Panda 4.1 will force it to lose 70% of its traffic. Gabe provides examples of other methods that upset Panda and how to avoid them.
Hootsuite announced Wednesday the launch of its Global Agency Partner Program tailored to the business needs of large agencies. Charter members of the program include Fleishman Hillard, M&C Saatchi, Lost Boys, and Ogilvy Digital Health. The program supports resources for global agencies to build custom training workshops. It provides access to industry experts and other educational tools and resources to improve on social business strategies across the organization.
Apple issued a statement earlier this week responding to concerns that it was automatically collecting user location and search query data through its latest Mac operating system. Clarifying its customer data collection policies, Apple said it would use the information to improve Spotlight functionality and other Apple products and services, but users could opt out of Spotlight suggestions by making changes to their settings. CNet reprints Apple's clarification for data collection on searches.
Epsilon, known for its data, said Wednesday the company will refocus its services on a global marketing business. Changes mean a redesign of the company's Web site, logo, graphics, communications and correspondence. Epsilon's new brand assets include a simplified, black-and-white logo, along with a new Web site and other visual communications that utilize simple, bold graphics to convey complex solutions in an easy, accessible way.
Erin Sagin points to examples of Google's recently announced mobile ad format. Last month, Google began displaying ads in the mobile search results pages where ad extensions are substituted in place of the second line of ad text, giving the searcher easy access to more information about the business. She provides several examples as well as suggestions on how to capitalize on the changes.
Bing announced a partnership with CNN Tuesday allowing consumers to give real-time feedback on the media company's political coverage via Bing Pulse. Bing Pulse will give viewers the ability to provide real-time feedback on political events happening ahead of Election Day.
Google launched support Tuesday for Security Key, an open standard that lets users log in to their account with a physical device. The device replaces things like the six-digit confirmation code used by Google's two-factor authentication practices. The system still requires a password. When signing into Google Accounts using Chrome and Security Key the cryptographic signature cannot be phished, per Google. While the Security Key works with Google Accounts at no charge, users will need to purchase a compatible USB device directly from a U2F participating vendor.
How do search engine marketing experts convince old school clients that the media and its tactics have changed? Not many posts are written on the art of being tactful when it comes to working with clients and explaining the difference between how SEO ranking once worked and how it works today. Kristina Kledzik explains that building respect and communicating effectively, and only providing up front honest answers that could lead to more questions remains the only way to build long-lasting relationships. Here's how.
The Association of National Advertisers has agreed to acquire the Business Marketing Association. Financial terms were not disclosed. The Business Marketing Association will become a division of the ANA and move to New York from Naperville, Ill. Its board of directors, which approved the acquisition, becomes the division's board of advisers. Al Maag, executive director of the association, and VP of public relations at electronic components distributor Avnet, will remain in his position.
Under pressure from activist investors, Yahoo will reportedly use its third-quarter earnings call on Tuesday to articulate its turnaround strategy. In particular, Yahoo CEO chief Marissa Mayer “is expected to outline cost-cutting efforts and give new details about how the company is evaluating possible acquisitions,” The Wall Street Journal reports, citing sources.