• ENGAGE:TEENS
    Keep (Brand) Love Alive With Gen Z: It's All About Trust
    Were you ever certain you'd found love at first sight, only to find out that the more you learned, the object of your desire wasn't what you expected? Similarly, brands are spending increasing resources to catch Generation Z's eyes, but if the wooing doesn't have substance and brand truth behind it to form an authentic relationship, then all efforts are wasted. In the era of "fake news" and a loss of trust in corporate and political institutions, brands need to be honest and transparent about who they are and what they offer to constantly prove themselves trustworthy to this critical ...
  • ENGAGE:TEENS
    Spark (Brand) Love At First Sight: Show Your Human Side
    Generation Z may be populated by digital natives, but their attachment to devices isn't about the coolest tech. It's about online experiences and constant connection - not only with friends and family but with anyone in the wider world, including brands. Gen Z understands with more clarity than prior generations that brands are populated by real people.
  • ENGAGE:TEENS
    The Truth, The Whole Truth And Nothing But The Truth
    Like everyone in today's topsy-turvy world, young people are struggling to separate fact from fiction. Fake news has become a catchall phrase that encompasses a wide range of communication and content - everything from items intended to mislead to satire to honest mistakes to things people simply disagree with. It's a big problem, especially for teens who are in the process of forming their maps of the media world. In this environment, the worst things brands and marketers can do is to further confuse the situation by producing and promoting false content themselves.
  • ENGAGE:TEENS
    Gen Z's New Definition Of Culture
    Millennials have been the obsession of marketers for the past decade. They have been metaphorically poked, prodded, dissected, defined and redefined to the point of cliche.
  • ENGAGE:TEENS
    A Method To The Madness
    It's that time of year when NCAA March Madness takes over much of TV airwaves and the cultural conversation. Generally, marketers and advertisers gear their campaigns around the tournament to older fans-those who are of drinking age (for obvious reasons) and those who are in college or have an alma mater to cheer for. However, they are missing a key opportunity with teens who get immersed in the event.
  • ENGAGE:TEENS
    Today's Teens Hang Together, Separately
    It's one of childhood's fondest memories: hanging out with friends after school or on weekends. Whether it was going over to your friend's house, inviting them to yours, or going to a "third place" like a mall, movie theater, pizza parlor or arcade, the hanging out was always in person. You could walk over to your friend's house, ride a bike or skateboard, get a ride from an older sibling, or ask for a ride from your parents or your friend's parents.
  • ENGAGE:TEENS
    What Every Marketer Can Learn From The Winning Strategy At 'Teen Vogue'
    In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism's elite for its bold stance and courageous call to action. It also received some raised eyebrows, because the source wasn't "The Washington Post" or "The New York Times." It was "Teen Vogue."
  • ENGAGE:TEENS
    The Gender Genie Isn't Going Back In The Bottle
    To continue the historic march of progress, President Trump yesterday rolled back President Obama's guidelines regarding transgender students' rights to use the school restrooms corresponding to their gender identity. However one may feel about this particular development, the gender genie is not going back into the bottle and a growing number of brands and media companies seem to have gotten the memo.
  • ENGAGE:TEENS
    It's A Date
    Teenage Gen Zs are forming romantic relationships in a post-apocalyptic world, and they're learning from the mistakes that Millennials have made before them. Much as with social media, Millennials are playing the role of guinea pig. Millennials adopted social media in their formative years, made plenty of mistakes, learned some lessons, and paved the way for Gen Zs who have adopted a wiser approach to crafting their digital personas.
  • ENGAGE:TEENS
    What Snapchat Teaches About Teen Marketing
    So far, the year's top business story has been the long-awaited Snap Inc. IPO. The company plans to go public next month in a $3 billion offering which could give it a market cap of up to $25 billion. The IPO outlines how the company's signature Snapchat product boasts 158 million daily users, who consume over 10 billion videos each day. Snap Inc. grossed over $400 million in revenue last year and is aiming for $1 billion this year.
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