by on May 31, 4:17 PM
The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report.
by on May 27, 2:11 PM
Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
by on May 26, 2:29 PM
Business outcomes such as revenue are the most popular measures of ecommerce success.
by on May 25, 2:51 PM
U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
by on May 24, 4:42 PM
Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.
by Steve Sternberg on May 24, 12:10 PM
For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as …
by on May 23, 3:27 PM
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
by on May 20, 3:32 PM
Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
by on May 19, 3:11 PM
Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
by on May 18, 6:30 PM
Most social media and livestream purchases are inspired by content from brands.