Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.

As retail media networks diversity their ad formats, media dollars will continue to shift away from onsite display ads, Forrester Research predicted.

About two-thirds of sensior executives said they had implemented metaverse features in campaigns.

Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix.

The soft-drink brand leads Kantar's ranking of consumer brands that the biggest portion of shoppers worldwide buy most often.

Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied.

Marketers that allocate 20%-30% of their TV ad spending to streaming have the best possibility of maximizing reach.

More than two-thirds of adults in China, India, Peru, Saudi Arabia and Colombia have positive feelings about virtual environments.

The mortality rate of new broadcast series is higher than ever. Only 21% of the prime-time scripted series premiering over the past five years will …

Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.