So, the data is in and it turns out that, at least in terms of traffic, Oprah has been good for Twitter. According to Hitwise, traffic increased by 24% from Friday, April 10th to Friday, April 17th, which will hereafter be known as The Day of Oprah's First Tweet.

So, this week, the client in the unfortunate spotlight was Domino's. I probably don't even have to recap this, but, in case you've been spending your time instead watching Susan Boyle sing on "Britain's Got Talent," you must know that two Domino's employees (well, they used to be Domino's employees) uploaded a video of themselves doing disgusting things to the ingredients before putting them in people's food, and this created a crisis for Domino's. But, hey, clients, it could just as well have been your brand -- as the executives in charge of Motrin and Tropicana well know

If you read last week's column, you know that I'm crowdsourcing the next OMMA Social New York, which is scheduled for June 23. Here is my promised second column of ideas, most of them submitted by readers; thanks to all who helped out.

We are slowly gearing up for our second OMMA Social New York, which is tentatively scheduled for June 23 in my beloved NYC. Still, much as the first two events (one in San Francisco) have been a success, with every seat full, and a lot of interesting conversation on- and offstage, there's been one thing missing: your input into how the agenda should come together. That's why, with this column and next week's, I'm going to crowd-source the OMMA Social agenda, throwing out some potential ideas and asking for your feedback.

I've been wrestling with two potential topics for the column this morning (no, Twitter was not one of them), and decided that my two ideas are, in fact, attached. One topic was going to be my take on the Facebook redesign, and the other was to continue the extremely vibrant discussion that got started around last week's column about how social media is killing the focus group. (Not everyone was ready to put a stake in the focus group's heart, but God knows, I tried.) So how does all this sync up?

I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What I love about all of these examples is that, even if many of you have preached this gospel for some time, there's an increasing body of evidence to support why this is so important. But this column isn't just about not listening. It's about the fact that so often, if companies do, they commit a significant sin of omission, listening to customers who were either not invested in their brand very much or not …

After seeing mention of it on TechCrunch and Mashable, thought I'd check out this Kutiman guy's new album/video: the one in which every clip and every sample came off of YouTube. It's aptly called "ThruYou" and the Web site on which the seven-track production can be found sports an interface that looks like the YouTube home page -- if it had been left under a bus and run over a few times. Recognizable, but a faded version of the actual product.

I come before you today to discuss a matter of grave concern. All week I've been spending my days and nights wondering if Skittles' social media campaign was: a) A rotten idea because people said naughty things on Twitter about Skittles; b) a great idea because people are now talking about Skittles, and the brand now has more than a half million fans on Facebook; c) a rip-off of Modernista, which did a similar thing to its home page way back in '08; or d) a sure sign of the apocalypse. I'm going to have to go with "d" (with …

This is the one-year anniversary of the Social Media Insider, so, 52 weeks later (and, yes, I did post every one of those 52 weeks), I thought it would be fun to do a year in review of the columns that elicited the most comments during the past year. It's a telling peek into what you, the readership, really care about, and boy, do you care. Only one column all year garnered no comments. I'll reveal which one it was, at the bottom of the column.

Oh, boy, has it been another fun week at Facebook. In case you never read back to the beginning of it all, earlier this month the company quietly changed its terms of service, to say that Facebook users were now granting "Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense)" to do whatever it wanted with anything they posted. (The story broke over the weekend because, thought it may take awhile, there are actually people who read terms of service.)