Man, it's been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don't seem to know what's going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin founder, let's turn our focus all the way back to last Sunday, and the Oscars, which precipitated not one, but two, record-breaking viral sensations only one of which involved Jennifer Lawrence -- and then, only minimally! Here they are:

The Social Media Insider is curious. When she read that McDonald's had joined Snapchat last week, she just had to check it out. And while my timing for actually getting around to downloading the app meant I missed some early week snaps from LeBron James in support of a new sandwich that "drops" on March 10, I remain hopeful that this foray into the world's most ephemeral social platform will change my relationship with McDonald's, my smartphone, and all of the handful of people I asked to be my Snapchat friends. While I know very little, this much I do …

As the Social Media Insider likes to go against the grain, here's what she likes most about the fine print in Facebook's $19 billion WhatsApp deal: that WhatsApp actually relies upon a subscription model. In the big scheme of $19 billion technology deals, it's a small-fry revenue stream -- $1 per year per user, with the first year free. Still, it's a sign that no matter what evolves -- or doesn't -- on the advertising front, WhatsApp has opened a crucial portal to future revenue.

If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the announcement of their planned merger to the biggest snowstorm of the year. Who has time to go on Twitter and whine about such things, when there is snow to shovel and home-from-school kids to entertain?

Despite what investors think, I couldn't be happier with Twitter's first earnings report yesterday. That's because the Social Media Insider delights in being right. Though there are many numbers on the release, the two categories SMI is right about -- and everyone is paying attention to -- are these:

It pretty much sums up Super Bowl XLVIII - which now, and forevermore, will be known as the worst game with the lamest advertising - that the best thing that happened to marketing last night was Oreo's decision not to tweet. (Except for letting everyone know, early on, that the brand would not be tweeting, summing it all up with the hashtag #OreoOut).

Based on the news of the past week, the big trend in social media is trying to kill it, namely by offing Facebook and Twitter. First, there was the specious assertion by some researchers from Princeton that you could compare the rise and fall of Facebook to an infectious disease, and therefore -- using Google searches of Facebook as indication of its health -- 80% of us will leave Facebook by 2017. Well, it makes for a good headline, especially if one assumes that people from Princeton know what they're talking about, which probably goes a long way toward explaining …

You may have seen the news: according to iStrategyLabs, there are three million fewer pimply-faced teens on Facebook now then there were in 2011 -- and from what I can tell, it's not because they all saw ads about ProActiv in their NewsFeeds and can no longer be classified as pimply-faced. It's that interest in Facebook is waning among some teens.

As is always the case, this first full week of re-entry following the holidays has been tough. And maybe this one was tougher than most. The minivan got so cold during the polar vortex that the side doors refused to open, which meant that for about a day and a half, my nine-year-old daughter had to vault over the front seat -- sometimes with her trombone or guitar for music class -- to get into the back. But the biggest long-term challenge that came to the fore this week -- thank you, CES! -- was whether I should start wearing …

If last year was anything, it was certainly the year when social media became a serious business venture. Whether you are an agency, brand or vendor, "social" most definitely became strategic and financial. As we all kick-start 2014, I thought I'd share some of the lessons I'm bringing with me: 30 of them, to be exact.