Some industry watchers are taking the news in stride. Others expect Facebook shares to react, since the company has already been under fire.

Instagram's ecommerce features have been embraced by its community. Every month, more than 90 million users now tap to reveal tags in shopping posts.

Nielsen is stepping up its social skills, and offering additional insights into the performance of content posted by accounts officially associated with TV programming.

Over the past year, a staggering 44% of younger users -- ages 18 to 29 -- say they deleted Facebook's app from their phones, according to new findings from Pew Research Center.