Sixty-nine percent of marketers have moved their programmatic media-buying all or partly in-house, but the reasons for doing so vary greatly by market, according to findings of the IAB's just-released
"International Report On Programmatic In-Housing." The report, conducted in conjunction with Accenture Interactive and based on a survey of marketers in the U.S., Europe, and Latin America, finds that
"campaign effectiveness" is a top factor for all regions, but in the U.S."ROI attribution" stands out as the biggest factor by a margin of more than two-to-one over every other market.
The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their
products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online.
When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm for most clients worldwide. That's the finding of a new report released this morning by the
IAB. While the trend should not be surprising to anyone who has been following media buying for the past decade, the stat may be: Only 15% of advertisers say they have no plans to bring programmatic
media-buying in-house.
While consumers are watching their budget, they're also more impulsive, with 35% calling themselves impulse shoppers, up from 28% in 2019.
The Census Bureau is sending emails to 20 million households for which it has email addresses. It is also considering texting.
GroupM's Mindshare unit had the best first half of 2020, increasing its revenue by $52.2 million over the same period a year ago, according to estimates released today by consultant R3 Worldwide.
Omnicom's OMD ranked second, generating $45.5 million in revenue gains for what arguably has been the most challenging first half in recent memory, due to the COVID-19 pandemic.
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter revenue to grow in the mid-30% range vs. a year ago. It now forecasts year-over-year revenue growth at about 50%
through July 29.
The U.S. Bureau of Economic Analysis reported that the U.S. ad economy contracted only 27.4% in Q2 and 1.4% in Q1, while real GDP contracted 32.9% in Q2 after a contraction of 5% in Q1, based on the
U.S. Ad Market Tracker, a collaboration of SMI and MediaPost that indexes at market growth monthly.
In this week's episode of IPG Media Lab's "Floor 9" podcast, the lab's Adam Simon and Scott Elchison take listeners deep into the metaverse -- a "persistent collectively shared virtual space" --
including the acceleration of new and emerging virtual spaces such as "proto-verses" and "digital "third places" in online video games, and their implications for brands.
The biggest factor influencing the outcome of elections is stupidity, not the economy. The No. 1 reason? The dissolution of professional journalism and growth of -- how should I say this -- less
rigorous sources of validated information. The progression began with the shift toward digital media, and the fact that anyone could publish a site, a blog, or a social media post, but according to
an exhaustive study released this morning by the Pew Research Center, more Americans get their political and/or election news from a website, app or social media than from traditional journalistic
media like TV, radio or print.
"Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of Congressional testimony during the "Big
Tech" company hearing on Wednesday, according to a MediaPost analysis of the transcribed testimony published by C-SPAN.
As part of the potentially industry-shaking deal, AMC will get an undisclosed "share" of streaming revenues -- a first for movie theaters. The deal dramatically cuts the theatrical exclusivity window
and will help business for movie studios' small- to-mid-size films, cutting the traditional 90-day deal to 17 days.
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published as part of the just-released
"Ad Opportunities In Gaming" report from WARC.
A multitude of consumer research has already established that a majority of Americans support professional athletes, teams and leagues racial justice activism, and now there are Nielsen ratings to
prove it. Well, sort of. A Nielsen Sports survey of American sports fans shows they overwhelmingly support racial injustice protests, as well as brands that support athletes, teams, leagues backing
it.
Only 30% of TV households that watched Major League Baseball on linear TV in 2019 tuned in to linear TV baseball this past weekend, Roku says. Results were drawn from automatic content recognition
data from smart TV sets and other connected devices. Among the most hardcore baseball fans, Roku says, one-third watched zero minutes of linear TV baseball this year.
During the first month of lockdown, people in 49 of 85 countries experienced slower mobile internet speeds and people in 44 countries experienced slower broadband speeds, a study released Tuesday
finds. * Scandinavia is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties.
When live sports events were suspended in late February due to concerns about the COVID-19 pandemic, it contributed to a seesaw effect that drove traffic down to sports-related sites, but also
contributed to a surge in traffic to online gaming and esports sites. That's one of the findings from Comscore's just released "State Of Gaming" report.
American parents are facing a paradox when it comes to the amount of time their children spend on digital media screens. On the one hand, 71% of U.S. parents say they are concerned (31% "very) about
the amount of time their children spend on screens. On the other hand, they are giving their kids access -- and even purchasing them their own smartphones -- at increasingly younger ages, according to
findings of a comprehensive study conducted by the Pew Research Center and Ipsos.
More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube, according to findings of a new study analyzing parental concern about their
children's "screen time," released this morning by the Pew Research Center. The concerns are most acute among Hispanic households, as well as households with children ages 5-11 vs. those with children
under the age of five.
The world's ad economy will decline more than 6%, while the U.S. ad market will slide nearly 4%, according to a revised consensus outlook of Madison Avenue's leading forecasters. The revised outlook
incorporates Zenith Media's release this morning of its updated global and U.S. ad projections for 2020, revising its previous estimates set in December 2019, before the COVID-19 pandemic impacted the
advertising marketplace.
After plummeting 31% in May, the U.S. ad market showed signs of stabilizing in June, declining only 17% in June vs. the same month in 2019, according to the latest data from the U.S. Ad Market
Tracker, a collaboration of Standard Media Index (SMI) and MediaPost. Even so, it was the fourth consecutive monthly decline in U.S. ad demand, following March (-11%), April (-35%) and May (-31%).
Dodge becomes first mass-market domestic brand to rank highest for both owner emotional attachment and initial quality in same year.
Nielsen recently announced it is delaying plans to incorporate out-of-home viewing into its regular ratings reports, which had been scheduled to start with the upcoming fall TV season. There was an
immediate backlash from the broadcast networks, and Nielsen quickly reversed itself. It is now going to include this data starting in September 2020 as originally planned. The real headline should not
be "Backlash From Networks Causes Nielsen to Reverse Itself," but rather, "Paying For Phantom Viewers - Why Is There No Backlash From Advertisers?" Read this week's edition to find out why.
Months into the COVID-19 pandemic a surprising media paradox has manifested, according to an analysis of 13 waves of surveys from Mindshare's "Pool" studies of American media consumers. Roughly half
of Americans surveyed said they are explicitly limiting the amount of time they spend on media to avoid hearing news about the pandemic, while roughly the same percentage say they have also run out of
things to watch, read or listen to on media.
Among upcoming season relaunches and debuts, 64% of American fans say the NBA is their most highly anticipated sport to watch again.
Only 15.2% of international marketers expect to return to regular office workdays following the COVID-19 pandemic, according to findings of a survey fielded last month by The Internationalist
magazine. The vast majority (95.6%) said they plan to work more remotely in the future, and (69.5%) said their main offices would become periodic meeting places.
More than a quarter (27%) of car shoppers said no auto brands stood out as having responded well to the COVID-19 crisis.
Changes to how Apple handles the IDFA have brands talking. Every app publisher must now ask users to enable IDFA sharing via an ominous prompt that warns of tracking "across apps and websites owned by
other companies" and offers the choice to either "Allow Tracking" or "Ask App Not to Track."
The pandemic gods giveth, and they taketh away. That seems to be what has happened to TV viewing levels in recent weeks, according a UBS analysis of Nielsen trend data. Household and persons using TV
levels spiked at the height of stay-at-home restrictions beginning in early March, but began stabilizing in May and are now trending below the pre-COVID-19 levels, raising questions for both TV and
society-at-large.