Ralphs, Stater Brothers and Vons are some of the popular grocery store chains in the western United States, but would you purchase a tablet manufactured from one of these stores? Tesco, one of Britain's largest retail grocery store chains, unveiled its first tablet computer Monday in an aim to boost revenue and call attention to sales. When Tesco releases Hudl on Sept. 30, the tablet will have a 7-inch high-definition screen. It will retail for about $238, and will run on Google's Android Jelly Bean operating system. The biggest difference between food stores in United States vs. Europe is the ...
It's not really surprising, but eMarketer estimates that by the end of 2013, seven in 10 U.S. men ages 18 to 34 will own a smartphone. The survey also found the age group like to shop on their mobile device, ranging from retail store apps to price checking. Watching video clips on mobile has become a big pastime. The eMarketer report points to a Google poll of U.S. smartphone owners that suggests 35% of 18- to-24-year-old men and 40% of women in that same age group said they watched video on their smartphone daily. For 25-to-34-year-olds, those numbers rose to 44% ...
Research based on data from a Constant Contact Small Business Council June 2013 survey of 1,305 participants found that most small businesses would rather outsource social media, and search engine optimization, than support it in-house. The research panel of U.S. small businesses and nonprofits recruited from the Constant Contact customer base found that 40% of small businesses outsource TV and radio ads; followed by search engine optimization at 35%; online banner ads at 23%; Web site development, 22%; and local print ads, at 20%.
Getting budgets allocated for next year isn't always easy. MarketingSherpa put together a Chart of the Week that gives marketers the data about budget line items marketing that peers look to increase and decrease. The report examines how budgets will look in the next 12 months. For example, marketers will spend about 2% more in content marketing, but 9% more in paid search.
During a Microsoft financial analysts meeting, Steve Ballmer highlighted concerns over Google's business practices, pointing to "competition authority" and bad practices, reports The Verge. When asked about how Microsoft can approach Google's dominance in search and advertising, Ballmer said Bing's is the only search engine in the world that is trying. He also pointed to agreements between Bing and Apple to put pressure on Google.
Data, algorithm, interface, transaction, and delivery are the five layers of local search, per Amanda DiSilvestro. She lays out the details of each and how they influence local search strategies. For example, search strategies will include -- if they don't today -- a transaction-based technology that relies on in-store mapping through GPS in smartphones. Read the article here
Google began rolling out a redesigned home page replacing the menu bar with a smaller link on the page's right-hand side after Microsoft and Yahoo both revamped theirs. As part of this design, Google redesigned the color palette and letter shapes of the Google logo.
Some 58% of U.S. brand marketers said their company used an in-house agency this year -- up from 42% five years earlier, per eMarketer, which cites a report from the Association of National Advertisers. A little more than half of respondents said in May 2013 that in the past three years, they had moved at least some business previously handled by an external agency to their in-house agency.
Those who are uncomfortable with the amount of information Google has about them might feel a little more uncomfortable knowing that Google probably knows their WiFi password. Michael Horowitz tells us about passwords and privacy settings, and explains how Android users can opt out of the setting.
A video from Distilled about remarketing explains how Google rolled into one code remarketing information that pulls the data from Google Analytics into AdWords. Remarketing lists for search ads allows marketers to pull the targeting power of display remarking into search campaigns. Jasmine Aye and Anthony Coraggio outline how this is done in a video. Other remarketing channels include YouTube videos. They explain how to target consumers with other remarketing lists and send them back to the brand's site.