• Why Do So Many TV Sports Advertisers Lack A Plan B?
    For example, why did so many soft drink companies cut back so much on their TV ad spend after sports programming went on hiatus?
  • The Impending Rise Of Appointment Shopping
    Maybe this is just the shot in the arm the retail world needs to compete with a totally digital-centric retail experience?
  • The Showdown Between Smart And Stupid
    Intelligence will ultimately prevail over ignorance --- but we need that happening in a public forum, not a private research lab somewhere in Silicon Valley.
  • Apple Poised To Regain Market Share
    Did company strategists know the mass market appetite for a $1,000 phone was nearing its end?
  • Trolls Guide Way To New Normal
    Remember when "straight to DVD" was the biggest insult you could give a movie? How things have changed.
  • Ecommerce Soars For CPG, But Will It Stick?
    To answer that question, we can look at what's really changed -- and whether it will change back.
  • Tips To Avoid Work-From-Home Burnout
    One challenge is not so much the work-from-home concept, but the fact that lines between work and personal are blurring so much.
  • Media's Mea Culpa Moment
    Because of COVID-19, media outlets should all be focused on the same story. But right now it's still "us" versus "them."
  • Local Crime News + UGC = The New Journalism?
    On my Citizen App, in the last three hours: "Report of Man with Knife Making Threats"; "Report of Shots Fired." Do I really want to know?
  • Marketing Strategies When Up Is Down, Left Is Right
    How do you market when the new normal is probably not the new normal long-term, it's just the normal for now?
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