• Martin Sorrell Says WPP Is A Content Company
    In an interview with Beet.tv during Advertising Week yesterday, WPP CEO Martin Sorrell said WPP isn't a holding company and it's not a conglomerate. Reeling off the company's recent associations such as a 20% stake in Spanish content company Imagina, a 10% stake in Vice, an investment with Media Right Capital that holds TED and "House of Cards" and partnerships with content creator network Fullscreen and digital video producer Indigenous Media.... I'm beginning to like this man more and more.
  • When the Name Of Your Agency Makes You Sound Like A Pimp, You May Want to Rethink Things
    While it's awesome that legal marketing agency PMP Marketing Group was just named one of the top 100 privately held companies in South Florida...Wait, maybe that's not so awesome. 100 companies? Just in South Florida? Not even all of Florida? Anyway, that's not where I'm going with this. I'd like to question the wisdom of anyone naming their agency PMP Marketing Group. Or PMP anything. Because just how would you pronounce PMP? Go on. Sound it out right now. Now do you see why it might not have been such a great idea to name an ad agency PMP Marketing …
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